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Setting up the Digital Workplace Programme

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Setting up the digital workplace programmeIn 2000, an article written by Jeffery Beir was published, which set out the five “Cs” of a digital workplace – it must be comprehensible, contagious, cross-enterprise, complete and connected.

The first “C” went on to explain: “Companies and individuals simply are not going to change the way they work if it requires a significant ramp-up for a new application.

If people have to learn a new tool, they will not use it, especially those people outside the firewall. The digital workplace needs to be as simple and obvious as e-mail or instant messaging.”

Pioneers of the digital workplace are already starting to ask – and in some organizations answer – key questions about how to go about putting the strategy in place: Who owns the digital workplace? How do you attract senior attention? Where should you start in planning a comprehensive digital workplace programme?

Following on from the Digital Workplace Group (DWG)’s detailed research on how to make the business case for the digital workplace, this report provides practical guidance on how to take the first steps in getting a digital workplace programme off the ground, drawing on some illuminating examples from organizations at the forefront of practice.


December 2013


This report is available as a free download. Please refer to the DWG Research Terms & Conditions of Usage before download.

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About DWG research

The Digital Workplace Group (DWG) carries out research into best practice in intranet and portal deployment. Covering the hottest topics in the intranet world, the studies we undertake are rooted in practical examples from among DWG member organisations as well as leading non-member companies. The results of this in-depth research act as a basis for decision-making, a source of ideas, and the basis for rich interactions between participants at DWG meetings. Generally, members are given exclusive access to our findings, although we do from time to time make a report available to non-members for a fee.

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