Digital channel matrix

12 December 2023

DWG’s research report Digital channel matrix. Omnichannel approaches to employee-focused internal communications explores the channel options for communicators wishing to deliver impactful communications to employees.

This refreshed version of one of DWG’s most popular reports examines the digital channels available as part of the communication toolset and introduces examples of planning tools that will help ensure that channel decisions are made consistently and effectively.

The report includes a case study from Comcast, showing how its digital communications ecosystem has been reinvented, along with best-practice scenarios from other DWG members and leading organizations.

Authored by Nicole Carter, an excerpt of this research report is available now for free download.

We have also published a related article Unlocking the power of employee digital channels: A guide to omnichannel communication.


An excerpt of this report is available as a free download. Please refer to the DWG Research Terms & Conditions of Usage before downloading.

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About DWG research

The Digital Workplace Group (DWG) carries out research into best practice in intranet and portal deployment. Covering the hottest topics in the intranet world, the studies we undertake are rooted in practical examples from among DWG member organizations as well as leading non-member companies. The results of this in-depth research act as a basis for decision-making, a source of ideas, and the basis for rich interactions between participants at DWG meetings. Generally, members are given exclusive access to our findings, although we do from time to time make a report available to non-members.

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