Prediction 6. Trust becomes the price of AI at scale



The first wave of generative AI adoption focused on experimentation and access. In 2027, the harder test will be scale. As AI permeates business processes, decisions and employee-facing services, trust will become a condition for adoption instead of a communications message.

Employees and leaders will need clear evidence for how AI-generated outputs have been produced, which sources informed them, how much confidence to place in them and who remains accountable for their use.

Nancy Goebel

CEO

Nancy Goebel took over as DWG’s CEO at the start of 2023. Since joining DWG in 2007, Nancy has held various roles, most recently as Managing Director, Member Services, with responsibility for global expansion