“People look to stories as a way to explain to them what’s going on and to make some sort of sense of it.”
– Michael Kowalski, Tortoise
Stories ignite both sides of the brain, which means that they can engage our logic and emotions. What’s more, neuroscience has proven that emotion is more important than logic when it comes to driving a decision, making organizational storytelling a highly effective way to communicate, internally and externally.
Our guests are passionate storytellers, Harriet Patience-Davies, a Storytelling Coach from Accenture, and Michael Kowalski, Head of Product at Tortoise, a London-based slow news startup. Together they discuss the shift from corporate speak to storytelling, share how COVID has brought new stories to the surface, and explain how technology has enhanced and amplified storytelling.
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