About DWG

Ali has worked for DWG since 2012 as the editor and design coordinator on its large library of research reports, as well as all marketing communications and meeting presentations. She also looks after imagery for the company and frequently attends DWG Member Meetings as the in-house photographer. She edited all three of DWG’s books – The Digital Workplace, The Digital Renaissance of Work and Nature of Work.

Her ’portfolio’ career has encompassed working as one of the first female TV camera operators in the UK (she is a Fellow of the Guild of TV Camera Professionals), various stints as a picture researcher and picture library manager, magazine editing and extensive work in medical publishing including copy-editing many reports for the World Health Organization.

She lives in the Cotswolds, is a keen gardener and golfer, and has happily worked from home for three decades.

As the DWG Membership Experience and Online Services Manager, Alison looks after our members from the start of their DWG journey, including managing the extranet and it's development. As well as this, Alison also manages DWG's online services and this website. Alison is also known as a diary magician for the DWG Board.

Previously an information researcher for 8 years, working for Boots Plc and Experian Ltd. Other roles at Boots were as a Technical Support Officer (compiling presentations for senior management meetings), administration and secretarial positions.

Alison lives in Cornwall, UK with her other half, teenager son and a very demanding cat.

Sharon has over 15 years of hands-on experience in User Experience (UX) Research, Usability Research and User Experience Design. She leverages industry experience and field best practices to design innovative and intuitive user experiences. Additionally, she creates unique research methods and provides strategic research analysis to identify usability issues and enhance customer experiences that support business goals and help increase ROI.

With extensive experience across industries: Automotive, Entertainment, eCommerce, Tech, Travel and more, Sharon designs a wide range of user interfaces customized for your business, including but not limited to desktop, tablet, and mobile designs. She is also specialized in planning and conducting usability studies customized for your business goals and users’ needs. Her usability research capabilities include qualitative, quantitative, in-person, remote, field research and online studies as well as Heuristic Evaluations for desktop, tablet, and mobile sites and apps.

As CEO and founder of OneSource Labs, she is trusted by Fortune 500 companies such as Adobe, Chevron, Dell Software, Epson, Genesis, Hilton, Honda, ING (Voya), Mitsubishi, NASA, Toyota, and Yahoo!, as well as leading digital agencies such as Deloitte Digital, Publicis-Sapient and Innocean. Her team strives to make your experience fully integrated by partnering with panel vendors, online testing tools, recruiting firms, and testing facilities.

Sharon holds a Masters Degree from California State University of Northridge in Human Factors & Applied Experimental Design, and maintains active membership in User Experience Professionals Association (UXPA).

Dr David Lucas is Managing Editor of DWG. He is also a freelance writer and researcher, with postgraduate degrees in computer science and psychology. His main interest is in applying ideas from these fields to organizational theory and business strategy.

Sarah Escott is Events and Collaboration Director at DWG, a creative title that encompass all that she does across DWG.

Sarah joined DWG in 2018 as marketing maternity leave cover for the DWX event in Chicago and since then her role has developed and grown into several areas of the business. As Events and Collaboration Director, she is responsible for all our events both internal and external, online and in-person. Sarah also has responsibility for how we work and connect as a team across the globe and the tools that we use to do that. All in all, Sarah is busy!

Sarah’s background sits firmly in communications with experience across the spectrum of small entrepreneurial organisations to the likes of HSBC, The BBC and Twinings and as such, her social capital is excellent!

Outside of work, Sarah most recently spends her time renovating her new home, an historic property in the Surrey Hills where she lives with her two children and tiny (2kgs) dog, Aggie.

Helen is responsible for the management and development of the Digital Workplace Group of businesses. Her role includes chairing DWG member meetings in the UK and Europe, and developing business strategy with our customers.

Helen started with DWG as a benchmarker of global member intranets and author of research reports in the areas of communication, strategy and governance. Prior to this, she worked for the UK-based pharmacy chain Boots the Chemists for 14 years, setting up the organization’s first intranet and becoming Group Intranet Manager in the 1990s.

Nancy Goebel took over as DWG’s CEO at the start of 2023.

Since joining DWG in 2007, Nancy has held various roles, most recently as Managing Director, Member Services, with responsibility for global expansion. In 2021 she took over hosting the popular Digital Workplace Impact podcast.

Prior to joining DWG, Nancy was a seasoned executive at JPMorgan Chase in Manhattan. There she built and led a global team in designing and implementing an award-winning intranet. She also led multiple digital enablement and business re-engineering initiatives across the corporate sector.

Outside of work, Nancy is a keen meditator, amateur wine-maker, fundraiser, mentor and mother of two amazing children. She is bilingual and a life-long student and practitioner of international business.

Mirsad Capric is an award winning Digital Strategist and Product Manager. Mirsad was most recently a Digital Strategy & Platforms Manager at Citi where he led a team that managed external and employee-facing, global digital programs and channels. Mirsad’s 17-year career encompassed leading programs across Citi’s global intranet, global corporate internet presence, email marketing, analytics & insights, intranet search and more.

Dan is DWG's Chief Finance Officer and has over 25 years of experience in helping businesses manage and understand their finances.

Kate is DWG's Chief Marketing Officer with 16 years' experience working across professional services, media and fintech industries. She has been with DWG since 2017 and is part of the Management Team, working to help raise brand awareness and grow the business.

Shimrit is a Lead Consultant for DWG, focused on curating knowledge on the digital workplace for its members and clients such as Adobe, The Coca-Cola Company, and Ubisoft. Shimrit has worked with Paul and DWG colleagues on various initiatives, such as Digital Nations Group, as well as co-hosting the 24-hour global digital experience DWG24. She has had a number of research papers published with DWG on topics such as organizational readiness and collaboration.

Shimrit lives in London, where she crochets, enjoys video games and keeps more books than the space allows.

Elizabeth Marsh is DWG’s Director of Research and author of its latest report ‘Digital workplace overload: How to reduce employee technostress’ (available free on our website). She’s worked as a practitioner, researcher and consultant in the digital workplace field for over 20 years and is a strong advocate for digital literacy and digital wellbeing at work. Elizabeth is currently doing a PhD at the University of Nottingham focusing on employee technostress and the potential of mindfulness to help reduce it. She also co-authored – with Paul Miller – the book ‘The Digital Renaissance of Work: Delivering digital workplaces fit for the future’.

As well as a Member Advisor, Nicole leads on consultancy projects focusing on intranet governance and strategy for DWG, and is also a researcher and editor specializing in intranets and digital workplaces, employee adoption of new corporate systems, smart working and business change.

She has a track record of delivering user-focused intranets and systems which make it easier for people to do their jobs. After leading on the successful delivery of the new Scottish Fire and Rescue Service’s intranet, she helped the Scottish Government rationalize its 50,000 pages of verbose content into something useful. This new digital workplace core led to supporting the business and cultural change behind the rollout of a case management system to over 14,000 employees.

With a background in smart working, project management, business change, stakeholder engagement and product design, Nicole enjoys the challenge of helping people to actually do something rather than just talk about it.

Kevin is a DWG research associate, freelance consultant and business owner in the financial services industry. He has specialty in digital adoption, sustainability and change leadership. He worked previously as a digital workplace executive at Northwestern Mutual, where he sponsored the development and implementation of the company’s current intranet. He is passionate about the integration of diverse digital tools into a single, seamless experience for users, without constraints of time or location.

Kevin lives with his wife Cheri in Milwaukee, WI, US, where they are awaiting grandchildren from any one of their five adult kids.

Chris Tubb is an independent digital workplace and intranet consultant with a long-standing relationship with DWG. Working on the management of intranets for over 20 years in IT and Internal Communications teams, Chris was responsible for intranet strategy and architecture at France Telecom/Orange, until becoming a consultant in 2010.

Since then he has helped dozens of large organizations take the next steps with their employee experiences. Chris focuses on strategy, governance and measurement, and on creating and implementing benchmarking models such as DWG’s Digital Workplace Maturity Benchmark.

Andrea is passionate about optimizing employees’ digital experiences. Prior to joining DWG in 2019, Andrea worked for Adobe for nearly 20 years. Most recently she led Adobe’s Digital Communication Channels team, driving the strategy for and implementation of Adobe’s internal digital communications channels to improve employee communication and collaboration, and increase executive transparency for Adobe's 20,000+ employees worldwide. Adobe’s intranet, Inside Adobe, was a Nielsen Norman Group 2015 Intranet Design Annual Winner and received Honorable Mention in DWG’s 2014 My Beautiful Intranet.

Steve Bynghall is a freelance consultant, researcher and writer specializing in the digital workplace, intranets, knowledge management, collaboration and other digital themes. He is DWG’s Research and Knowledge Lead, a benchmark evaluator and research analyst for DWG.