Measuring internal communciations - metrics
Updated: April 10, 2025

Are you measuring your intranet for the wrong reasons?

It can be tempting to focus intranet measurement on just basic web metrics, using these statistics for justification of an approach and reporting purposes only. But the real value comes from using the metrics to judge whether you’ve achieved your goals, and for continuous improvement. In the two most recent research reports published by DWG,…

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