AI in the workplace: understanding the potential of the next-gen digital workplace

November 15, 2023 Updated: March 26, 2025

Over the past few months, DWG has published several resources related to AI in the workplace. In this article, we’ve rounded up 5 points to help you start to understand the potential of the next-gen digital workplace, along with links for further reading (DWG members can find all these resources (and more) on the member extranet).

1. The metaverse can be so much more than a gimmick

Utilize the technology to foster communities among dispersed colleagues; provide an environment where employees can celebrate and socialize; and reinforce the company culture among new hires. This bonding opportunity can also bridge the gap in equality which results from being a remote worker. 

Listen: How the metaverse is changing Avanade’s workplace

2. Adopt a strategic approach to AI in the workplace 

IT may have the most influence, yet functions such as HR and Comms may be following their own paths regarding AI. To prevent mixed messages and overwhelm, ensure a coordinated approach to developing and using AI within the organization.   

Listen: Unlocking the power of generative AI, like ChatGPT, in the workplace

3. Support employees to navigate the change 

AI is a productivity assistant or copilot to help people rather than replace them. Focus on enabling the change by helping users to work iteratively from concepts that need to be refined, enriched and approved.   

Read: How ChatGPT and generative AI will change the digital workplace

4. Centralize ownership of the AI strategy  

Have a centralized function – to think big, investigate, validate and refine the strategy. But manage the balance between ambition and risk. 

Listen: Unlocking the power of generative AI, like ChatGPT, in the workplace

5. Don’t be sidetracked by the hype 

It’s likely that ChatGPT will follow Gartner’s technology hype lifecycle. While we hear about examples of chat-based large language models helping teams to increase their productivity, it may take many years to see systematic uptake. 

Read: Pace yourself for the inevitable AI chat rollercoaster


Related resources: podcasts


Related resources: blogs


Categorised in: Artificial intelligence and automation

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