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Peter Ceplinski (@peterjski)told us very honestly: IBM has a problem. While they’ve had one of the world’s leading social intranets for several years now, employee satisfaction with it has dropped precipitously.

IBM's declining user satisfaction with intranet

IBM’s declining user satisfaction with their intranet, W3

So IBM’s solution has been to focus on a data-driven approach to intranet redesign. They’ve analyzed data about how users use the homepage and have collected oodles of other data.

IBM discovered that employees felt the interface and data was stagnant.

Today they’re current (old) intranet, while very social, has a dry visual design and offers many different options, links and tabs.
IBM old intranet social stream

A screenshot of IBM’s current (outgoing) intranet homepage

IBM’s solution has been to drastically simplify the intranet homepage based on their extensive data. They’ve identified three main uses of the homepage and designed a stimulating and simple homepage that helps people get what they need faster than ever.

IBM new simplified intranet

IBM’s new intranet homepage, drastically simplified

What do you think of this new approach? How much data are you collecting about employees’ use of the intranet? Would it work to put a giant search box in the middle of your homepage?

A few other facts about IBM’s new intranet homepage:

  • It’s lightweight, meaning it loads quickly
  • They’ve guaranteed fast page times and virtually zero down time
  • The homepage is built using responsive design, so it adapts to the content to any sized screen

A final note about IBM’s live tour: It was the first reference to Maslow’s hierarchy in the entire #DW24 show.


About the author

Ephraim Freed, Communications Manager for the Digital Workplace Group (DWG)Ephraim Freed is a communicator and self-proclaimed “intranet nerd”.

Ephraim works at Riot Games now, but previously worked at DWG overseeing marketing, facilitating in-person & online member events and hosting our monthly webinar, Digital Workplace Live.

Prior to that, as a writer and professional services consultant for social intranet software company, ThoughtFarmer and managed internal communications and launched a social intranet at Oxfam America.

In his spare time Ephraim raises his two baby girls, goes trail running and plays many sports with great mediocrity.

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Digital Workplace 24Wednesday 20 May to Thursday 21 May 2015

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