If you write it, they will know it.
Maybe yes, and maybe no.
The effectiveness of information dissemination on intranets is a product of the discoverability, timeliness, and method of distribution.
If you want to increase the”stickiness” of your internal online news, start by asking yourself some questions:
- Is your news meeting employees’ needs?
- Are you using corporate-speak?
- Are your executives making talking-head videos?
- Are you giving employees up-to-the-minute news?
- Are you communicating things your way or theirs?
- Are you making information easy to access?
Interactivity boosts engagement by up to 50%
One way communication doesn’t cut it any more. A study on iPad engagement found that interactive presentations can increase employee program uptake by 15-50%.
Recent resources on content internal communications
Communicating in real-time at work: The promise and the perils
Real-time communications (RTC), such as instant messaging, video calling, tele/video conferencing and internet relay chat, have become central to how people communicate and work inside organizations. During the COVID-19 crisis, these tools have assumed even more importance. DWG’s new research report ...
Remote Working 2020: Distributed working in times of disruption
The coronavirus crisis is very challenging for all of us. Not only is there the stress associated with the spread of the disease and the lockdown measures that many of us are having to adhere to, but the world of ...
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Measuring Internal Communications
How to select, gather, analyze, and apply relevant metrics
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