If you write it, they will know it.
Maybe yes, and maybe no.
The effectiveness of information dissemination on intranets is a product of the discoverability, timeliness, and method of distribution.
If you want to increase the”stickiness” of your internal online news, start by asking yourself some questions:
- Is your news meeting employees’ needs?
- Are you using corporate-speak?
- Are your executives making talking-head videos?
- Are you giving employees up-to-the-minute news?
- Are you communicating things your way or theirs?
- Are you making information easy to access?
Interactivity boosts engagement by up to 50%
One way communication doesn’t cut it any more. A study on iPad engagement found that interactive presentations can increase employee program uptake by 15-50%.
Recent resources on content internal communications
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Digital workplace overload: How to reduce employee technostress
We live in a time of unprecedented digital workplace “wealth”. The knowledge, connectivity and tools at our fingertips afford us new possibilities in how we work. And this year, we’ve seen just how essential this is in order to keep ...
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Measuring Internal Communications
How to select, gather, analyze, and apply relevant metrics
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