If you write it, they will know it.
Maybe yes, and maybe no.
The effectiveness of information dissemination on intranets is a product of the discoverability, timeliness, and method of distribution.
If you want to increase the”stickiness” of your internal online news, start by asking yourself some questions:
- Is your news meeting employees’ needs?
- Are you using corporate-speak?
- Are your executives making talking-head videos?
- Are you giving employees up-to-the-minute news?
- Are you communicating things your way or theirs?
- Are you making information easy to access?
Interactivity boosts engagement by up to 50%
One way communication doesn’t cut it any more. A study on iPad engagement found that interactive presentations can increase employee program uptake by 15-50%.
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The coronavirus crisis is very challenging for all of us. Not only is there the stress associated with the spread of the disease and the lockdown measures that many of us are having to adhere to, but the world of ...
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The mid- to long-term impact The coronavirus has had an immediate impact on the way we work, with a spectacular and almost overnight introduction of home working for millions of office-based workers. If organizations were planning such a roll-out of distributed ...
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Measuring Internal Communications
How to select, gather, analyze, and apply relevant metrics
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