If you write it, they will know it.
Maybe yes, and maybe no.
The effectiveness of information dissemination on intranets is a product of the discoverability, timeliness, and method of distribution.
If you want to increase the”stickiness” of your internal online news, start by asking yourself some questions:
- Is your news meeting employees’ needs?
- Are you using corporate-speak?
- Are your executives making talking-head videos?
- Are you giving employees up-to-the-minute news?
- Are you communicating things your way or theirs?
- Are you making information easy to access?
Interactivity boosts engagement by up to 50%
One way communication doesn’t cut it any more. A study on iPad engagement found that interactive presentations can increase employee program uptake by 15-50%.
Recent resources on content internal communications
Marc Bramoullé, Ubisoft: Digital Workplace Leader of the Year
In this episode, Paul Miller talks to Marc Bramoullé, Director of Knowledge Management Services at Ubisoft, who won the Digital Workplace Leader of the Year Award 2019. Tune in to hear from Marc as he talks about knowledge management, machine ...
Four more learnings about digital workplaces from the Digital Workplace Impact podcast
It’s hard to believe that we’re nearly up to 40 episodes of the Digital Workplace Impact podcast. Since the very first episode DWG’s CEO and Founder, Paul Miller, has spoken to a huge variety of people involved in the digital ...
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Measuring Internal Communications
How to select, gather, analyze, and apply relevant metrics
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