If you write it, they will know it.
Maybe yes, and maybe no.
The effectiveness of information dissemination on intranets is a product of the discoverability, timeliness, and method of distribution.
If you want to increase the”stickiness” of your internal online news, start by asking yourself some questions:
- Is your news meeting employees’ needs?
- Are you using corporate-speak?
- Are your executives making talking-head videos?
- Are you giving employees up-to-the-minute news?
- Are you communicating things your way or theirs?
- Are you making information easy to access?
Interactivity boosts engagement by up to 50%
One way communication doesn’t cut it any more. A study on iPad engagement found that interactive presentations can increase employee program uptake by 15-50%.
Recent resources on content internal communications
5 ways digital experiences are re-shaping Internal Communications
The IC profession has reshaped itself in response to business changes, new technology and social forces. What’s clear is that digital experiences will become VITAL within internal communications. Digital will shape how companies talk both to and with employees, and ...
What is the first step towards evidence-based intranet success?
Pssst, guess what… I know the secret of making good intranets. More than that, I’ve just gone and proved it with science and numbers. This is it. I know the secret of how to manage intranets successfully. Usability – where it ...
View all internal communications and news »
Measuring Internal Communications
How to select, gather, analyze, and apply relevant metrics
Members-only resources
DWG members enjoy exclusive access to:
