If you write it, they will know it.
Maybe yes, and maybe no.
The effectiveness of information dissemination on intranets is a product of the discoverability, timeliness, and method of distribution.
If you want to increase the”stickiness” of your internal online news, start by asking yourself some questions:
- Is your news meeting employees’ needs?
- Are you using corporate-speak?
- Are your executives making talking-head videos?
- Are you giving employees up-to-the-minute news?
- Are you communicating things your way or theirs?
- Are you making information easy to access?
Interactivity boosts engagement by up to 50%
One way communication doesn’t cut it any more. A study on iPad engagement found that interactive presentations can increase employee program uptake by 15-50%.
Recent resources on content internal communications
A sneak peek at what’s coming for DWG24
We are very excited here at DWG as our signature online digital workplace event, DWG24, is only days away. The guests are ready, the rehearsals are nearly over and we are gargling honey and lemon to ensure our voices are ...
Technology-driven behavioural change: Seven key takeaways from the August Technology Exchange
Can you change behaviour with technology? At the DWG Technology and Research Institute we are working to evolve and improve our offerings that will help organizations on their technology evaluation journeys. In our latest Technology Exchange, we borrowed the successful “VOP3: ...
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Measuring Internal Communications
How to select, gather, analyze, and apply relevant metrics
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