Digital workplace teams and careers: Evolving for high performance
The DWG report, ‘Digital workplace teams and careers: Evolving for high performance’, explores how digital workplace teams have become central to organizational success in an era defined by transformation, technology and employee experience. Once overlooked, these teams now play a strategic role in shaping digital environments that drive productivity, collaboration and innovation.
Drawing on case studies from organizations such as Adobe, Tapestry and EBSCO Information Services, the report traces the evolution of digital workplace teams from their roots in intranet management to their current position as cross-functional enablers of change. It examines how these teams are structured, the skills they require, and how they collaborate across IT, HR, communications and other business functions.
The report highlights the growing impact of AI, hybrid work and employee expectations on team composition and leadership. It introduces a flexible team composition framework and outlines the essential competencies for digital workplace leaders – ranging from strategic vision and change management to emotional intelligence and continuous learning.
Real-world leader profiles – including Toni Vanwinkle (Adobe), Christy Punch (Liberty Mutual, Wells Fargo) and Laurel Dzneladze (Microsoft, LinkedIn) – illustrate diverse career paths and leadership philosophies that are shaping the future of work. These stories offer inspiration and practical insights for professionals navigating their own digital workplace careers.
The report also explores emerging trends such as agile team models, ecosystem thinking, and the shift toward distributed and hybrid team structures. It provides actionable strategies for team development, internal advocacy and career progression, emphasizing the importance of metrics, storytelling and cross-functional collaboration.
Whether you’re building a digital workplace team, leading transformation, or planning your next career move, this report offers a comprehensive guide to thriving in today’s dynamic digital landscape. It positions digital workplace professionals as the architects of inclusive, high-performing environments – and as the change agents organizations need to succeed in the future of work.
Cost
An excerpt of this report is available as a free download. Please refer to the DWG Research Terms & Conditions of Usage before downloading.
Need help?
For general inquiries: nancy.goebel@digitalworkplacegroup.com or telephone +44 (0) 20 7374 8061.
About DWG research
The Digital Workplace Group (DWG) carries out research into best practice in intranet and portal deployment. Covering the hottest topics in the intranet world, the studies we undertake are rooted in practical examples from among DWG member organizations as well as leading non-member companies. The results of this in-depth research act as a basis for decision-making, a source of ideas, and the basis for rich interactions between participants at DWG meetings. Generally, members are given exclusive access to our findings, although we do from time to time make a report available to non-members.
