Contents of the FREE SUMMARY
Managing content is at the heart of an intranet’s effectiveness, and is a core responsibility of the intranet manager. Yet, more than 15 years after intranets first appeared, managing content is still one of the most challenging aspects of the overall intranet management task. Part of the issue is that intranet content sits at the intersection between what senior management wants employees to know and do; and what employees are interested in and engaged by.
Our new research suggests that more than half of organizations do not have an intranet content strategy in place. Furthermore, intranet managers are reporting challenges including aligning intranet content with business strategy, managing decentralized publishers, maintaining the quality of content, and establishing appropriate governance for user-generated content.
This in-depth report looks at the practices involved in effectively managing intranet content. It addresses key aspects such as content strategy, publishing models, managing the publishing community, quality of content, managing the different types of content and also the content lifecycle. Finally, it documents the experiences of three case study organizations – IBM, IKEA and Ernst & Young.
Cost: This executive summary is free to members and non-members, though DWG members can also download the full report from the Member Extranet. Please refer to the DWG Research Terms & Conditions of Usage before download.
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About DWG research
The Digital Workplace Group (DWG) carries out research into best practice in intranet and portal deployment. Covering the hottest topics in the intranet world, the studies we undertake are rooted in practical examples from among DWG member organisations as well as leading non-member companies. The results of this in-depth research act as a basis for decision-making, a source of ideas, and the basis for rich interactions between participants at DWG meetings. Generally, members are given exclusive access to our findings, although we do from time to time make a report available to non-members for a fee.