DWG Awards entry checklist
Use this list to sense-check your submission before you press submit.
1. Do we have a clear story?
☐ Have we articulated the challenge we were solving?
☐ Is there a clear through-line from problem → action → outcome?
☐ Have we moved beyond ‘what we did’ to why it mattered?
👉 Test: Could someone unfamiliar with our work quickly understand the story?
2. Are we showing real impact (not just activity)?
☐ Have we explained what changed as a result of our work?
☐ Are our metrics tied to business or employee outcomes?
☐ Have we answered the question: ‘So what?’
☐ Have we treated this as more than a purely technical delivery?
👉 Watch out: Lists of features or adoption stats without context.
3. Are we connecting to organizational priorities?
☐ Have we linked our initiative to strategic goals or business priorities?
☐ Is it clear how this work supports wider organizational direction?
☐ Have we highlighted cross-team working?
☐ Does the entry show shared ownership and cultural impact?
👉 Test: Would a senior stakeholder see why this matters?
4. Have we brought the story to life?
☐ Have we included specific examples or use cases?
☐ Does the narrative feel human and tangible, not abstract?
☐ Have we balanced evidence with storytelling?
👉 Tip: The strongest entries combine emotion, clarity and evidence.
5. Have we involved the right people?
☐ Have we gathered input from across teams (IT, Comms, HR, etc.)?
☐ Have leadership or key stakeholders reviewed and shaped the narrative?
☐ Does the entry reflect a shared perspective, not a single voice?
👉 Outcome: Greater credibility and alignment.
6. Have we reflected on the journey?
☐ Have we shown progress over time, not just a final state?
☐ Have we acknowledged lessons learned or challenges overcome?
☐ Does the entry demonstrate continuous improvement?
👉 Tip: Judges value honesty and maturity – not just success.
7. Is the narrative clear and focused?
☐ Have we avoided unnecessary detail or technical overload?
☐ Is the structure easy to follow and logically ordered?
☐ Have we prioritized the most important messages?
👉 Test: Could this be summarized in a few strong sentences?
8. Have we started early and refined?
☐ Did we iterate through multiple drafts?
☐ Have we incorporated feedback to strengthen the story?
☐ Have we taken time to step back and connect the dots?
👉 Reality check: Strong entries are shaped over time – not written in one go.
In short, ask yourself:
‘Does this entry clearly tell a credible, evidence-backed story of meaningful transformation?’
>> Download a printable/interactive version of this list
What next?
Categorised in: → Digital Workplace Group Awards
