Introducing the DWG SenseMake: Your new AI‑powered sixth sense for the workplace

April 1, 2026 Updated: April 16, 2026 by

The DWG SenseMaker: Because sometimes the future taps you on the shoulder… and sometimes it just sends you a little nudge.

Last year, Digital Workplace Group brought you the legendary DWG SmartTie. Arguably, it was ahead of its time. This year, I’m delighted – and only slightly trepidatious – to unveil our latest leap forward in digital workplace innovations.

Meet the DWG SenseMaker™

Our latest fantastical concept is an AI-powered companion that helps you navigate the modern workplace using a blend of insight and intuition.

The DWG SenseMaker™ analyses your organization’s signals – spoken, written, digital, ambient, and maybe even emotional if it’s having a particularly good day – to provide on-the-spot guidance such as:

The DWG SenseMaker explained

Notes
Warning: Side effects may include competitive streaks, spontaneous benchmarking and overstimulated OKRs.

Warning: If it flashes red, you may already be behind.
§ Warning: Results may be unsettling.
± Warning: Resistance is futile; procrastination is inadvisable.
$ We didn’t mean to include this, but SenseMaker™ insisted!

A word from the DWG Labs

Our R&D team at DWG Labs describes the DWG SenseMaker as:

“The perfect blend of foresight, hindsight – with the occasional helpful nudge.”

I describe it as:

“Proof that April Fool’s Day is an excellent sandbox for innovation.”

Ready to give DWG SenseMaker™ a try?

Well, you can’t exactly, but… you can explore the DWG services and resources that inspired this year’s April Fool’s invention:

If you’re already a DWG member, everything you need is waiting for you on the DWG Member Extranet. And if you’re not yet a member, we can help you fix that

Happy April Fool’s Day from DWG!

At DWG, the future of work doesn’t have to be all serious even when the stakes are high. Whether grounded in flagship research, peer connections or expert insights, DWG is here to ensure you don’t journey alone. Thanks for leaning into a moment of levity with us.

Categorised in: Blog

Nancy Goebel

CEO

Nancy Goebel took over as CEO at the start of 2023. Previously, Nancy was DWG's Managing Director, Member Services, with responsibility for global expansion. Nancy writes regularly for her Diary of a SHE-E-O series on LinkedIn and hosts the Digital Workplace Impact podcast.

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