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Episode: 43

Inside Adobe and GE: Natural worlds of work

Inside Adobe and GE: Natural worlds of work

“My son actually has a voice in the products and what he consumes every day. And as a business, I need to respond to that. The measure is no longer about output, like it was in this very mechanical era. It’s about impact. And, in fact, I think I would go as far as to say it’s about experience. People buy experience.”

– Toni Vanwinkle, Adobe

As new generations come through; as people seek purpose (and passion) in their work; as the consumer’s voice becomes more and more powerful – is the organization moving from a mechanistic view to a natural, living system view?

Paul explores this fascinating idea with guests, Nick Allen, Global Director of Design and User Experience at GE Healthcare and Toni Van Winkle, Senior Director, Digital Workplace Experience at Adobe, recorded in front of a live audience at Digital Workplace Experience 2019 in June. They draw upon personal experiences and share how their respective organizations have evolved recently to adapt to the changing environments.

Listen to this enlightening conversation unfold as they discuss topics such as human-centred design, prototyping, AI and machine learning, and whether these are ushering in the digital-age’s “organization as a living system”.


Toni Vanwinkle, Senior Director, Employee Experience Solutions, Adobe

Toni has over 20 years of leadership experience playing a variety of roles at Silicon Valley companies such as Alps Electric, Quovera, and Cisco Systems. She is currently the Senior Director of Digital Workplace Experience at Adobe. Her Adobe team provides solutions that enable employees to innovate, collaborate, and be productive everywhere.

In addition to her functional role, she is the Site Leader as Adobe’s Headquarters in San Jose California, serves as a mentor in the Women’s Executive Shadow program, and advocates for the growth of women and underrepresented minorities in STEM fields. Toni has also served on the Board of Directors for the Silicon Valley Organization (SVO). The SVO is the region’s largest Chamber of Commerce working toward making Silicon Valley the best place to live, work, play and do business through community engagement, economic development, and advocacy.

Nick Allen, Global Director of Design and User Experience, GE Healthcare

Nick began his career in 2005 as Founder and CEO of a network appliance startup company based out of Illinois Institute of Technology’s incubator program. He was a Lean/Design Thinking Leader at GE Healthcare from 2008–2012, Director of Technology for GE Healthcare’s US Service division from 2012–15, and currently leads Design and User Experience for GE Healthcare’s $6B/yr Global Service business.

Nick has over 15 years of Lean Thinking, Six Sigma and Design Thinking experience, learning from industry giants such as Steve Wozniak (Apple), Doug Dietz (GE’s Menlo), Sensei Chihiro Nakao (ShingiJutsu), and teachings from IDEO and Standford D-School. Nick has shared his design journey and teachings with Fortune 500 companies and thousands of designers, as he regularly speaks and performs workshops at CX, DX, UX and Medical Device conferences.

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