DWG Institute Technology Exchange recording: Integrating apps into your digital workplace with Workgrid

November 22, 2022 Updated: March 5, 2023 by


In a November 2022 DWG Institute Technology Exchange, Linnae Selinga and Erik Martel from Workgrid told us about how to integrate apps into your digital workplace, and gave a demo of Workgrid’s new ‘no-code’ Workshop feature. This post offers some takeaways from the session and a recording is included. You can also download the presentation slides and transcript.

DWG team and guests

  • DWG team: Nicole Carter, Andrea Brant and Rose Miller
  • Linnae Selinga, Senior Product Manager, Workgrid
  • Erik Martel, Digital Workplace and Employee Experience Consultant, Workgrid

Who will be interested in this DWG Institute Technology Exchange session?

This DWG Institute Technology Exchange will be of particular interest to:

  • digital workplace teams looking at delivering a more integrated experience
  • anyone interested in integrating apps into their digital workplace
  • stakeholders interested in using the Workgrid platform.


Reducing digital friction and improving employee experience

The digital friction caused by an overload of apps and information in the digital workplace is a major issue, impacting productivity, efficiency and even wellbeing. It’s no wonder that many digital workplace teams focus on trying to improve employee experience by developing environments that integrate apps into one single place; this reduces the number of apps employees need to visit, while presenting the information that is most useful and valuable. However, getting this right and delivering it at scale is not easy.

For our latest DWG Institute Technology Exchange we were joined by Linnae Selinga and Erik Martel from Workgrid, a company that has developed a digital assistant which helps to integrate apps together into one consistent experience, making them more easily accessible in the digital workplace, for example via an intranet.

Technology Exchanges (TX) are interactive online video sessions where DWG members and guests learn from and about technology providers in a safe, non-sales environment designed to build trust and understanding. Technology Exchanges amplify the voice of the practitioner by providing direct feedback from attendees to participating providers.

In this session, Linnae and Erik talked about some of the issues around digital friction and how Workgrid’s platform is innovating in this area. Here are some key takeaways from the Technology Exchange.

The rise of digital friction

Digital friction is now a real problem across the digital workplace. Linnae explained how many organizations have vast numbers of disparate apps that employees need to use within their working week, leading to a range of problems, including inefficiency, time-wasting, distraction, lack of focus, poor productivity, employee frustration and cognitive overload. While digital friction is nothing new, it is currently increasing with the uptick in digital interactions brought about by hybrid and remote working.

To show us the scale of the problem, Linnae revealed some statistics, such as:

  • 68% of employees toggle between apps up to 10 times an hour
  • 31% of employees say toggling causes them to lose their train of thought
  • it can take 9 minutes to fully recover focus after a distraction
  • employees waste as much as 50% of their time context switching
  • and, in her own mini-study, Linnae found that employees toggle up to 100 times in their first hour at work!

Underlying these statistics, there are three main reasons for digital friction:

  • applications overload, with employees feeling overwhelmed by the YATTC (‘yet another thing to check’) effect
  • information overload, where it becomes very difficult to tell what is important and what is not
  • digital noise pollution, with the continual signals, pings, noises and notifications that demand your attention during the working day.

The challenge of building app integrations

A common solution to tackle digital friction (and to stop it getting worse) is by creating a unified employee experience that integrates different apps into one place, meaning employees no longer have to visit so many different solutions. However, this is hard to do at scale and in a repeatable way.

Integrations sound easy to do on paper, but they are actually quite difficult to achieve and are subject to a few challenges:

  • people often underestimate the ongoing cost associated with integrations, as they may need to be upgraded or changed whenever an external system is changed, so managing multiple integrations can end up with considerable levels of technical debt
  • people don’t always budget for ongoing maintenance and management
  • integrations delivered via out-of-the-box connectors don’t always work quite as expected and people end up seeking a custom integration
  • integrations can sometimes be one way only, not bi-directional, so changes are not reflected in both systems involved.

How a digital assistant and guided attention technology can help

Workgrid has built a solution that integrates apps into a single, consistent employee experience that helps to reduce digital friction and maximize productivity. Typically, this is delivered as part of an existing intranet or digital workplace solution, as a persistent vertical toolbar. To illustrate this approach, Erik gave us a quick demo of the Workgrid platform, showing us four different areas of the digital assistant:

  • To know: personalized reminders, notifications and messages from all the systems an employee uses, aggregated into a unified feed or ‘single pane of glass’, for example from across Microsoft 365 and a learning management system (LMS)
  • To do: the need to take action across different systems such as manager approvals and requests, with the ability to take action without leaving Workgrid
  • App section: a selection of apps from multiple systems that allows an employee to initiate and complete tasks, such as check their pay slip and request annual leave, from a system such as Workday
  • Workgrid chatbot: the ability to ask questions using a conversational interface, for example to find specific items such as policies.

Linnae also explained that Workgrid is an example of a ‘guided attention’ technology that helps employees to focus and do their best work, aiding personal productivity and decision-making.

Introducing Workgrid Workshop, a new no-code app builder

As a provider of a platform that delivers multiple integrations, Workgrid has experienced various challenges; as Linnae put it: “integrations don’t play nice”. Challenges include different customers having various versions of apps that require different APIs; system customizations, which can prove to be a trip hazard for integrations; and organizations that have unique needs and wants, and require an integration to be different to the standard one provided.

To overcome some of these challenges, Workgrid has developed ‘Workgrid Workshop’, a brand new ‘no-code app builder’ that helps business teams to craft their own integrations delivered via the Workgrid platform. It allows them to:

  • leverage a catalogue of workshop templates and connectors to popular enterprise applications, using these out of the box or as a starting point to design their own apps
  • use an intuitive drag-and-drop authoring canvas with a visual interface to design their own apps
  • build smart nofications, workflows and integrations that all plug into the Workgrid front-end experience.

During the session we got a good demo of the Workgrid Workshop, so if you are interested in how this works, it is easiest to view the video recording of the session to get a walkthrough of its capabilties and features.

The benefits of a no-code approach to app building

Workgrid’s new Workshop feature is designed to appeal both to business and technology stakeholders. For the former it provides a tangible method to transform the employee experience in a way that will reduce digital friction and also maximize attention to guide focus and support productivity. But for IT departments it also provides a platform to:

  • develop and deliver quicker solutions with faster time to market and reduced costs
  • leverage the power and knowledge of ‘citizen developers’, taking the pressure off core development teams
  • modernize legacy systems by delivering seamless integration into a more modern and consistent user experience.

Our thanks to Linnae and Erik for another great DWG Institute Technology Exchange!

Categorised in: DWG Institute

Steve Bynghall

Steve Bynghall is a freelance consultant, researcher and writer specializing in the digital workplace, intranets, knowledge management, collaboration and other digital themes. He is DWG’s Research and Knowledge Lead, a benchmark evaluator and research analyst for DWG.

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