Digital Workplace Group Awards 2025: The Campbell’s Company – Winner for Data-Led Experience Management
In the ever-evolving landscape of digital workplaces, The Campbell’s Company has emerged as a leader in digital experience management (DEM), earning the 2025 Digital Workplace Group Award for Data-Led Experience Management. This recognition celebrates Campbell’s commitment to proactive, data-driven strategies that put employee experience at the heart of digital transformation.
Now in their eighth year, the awards are produced by DWG and celebrate organizations and teams that have excelled in creating well-executed, high-performing digital workplace environments. Find out about previous winners in the awards Hall of Fame and our free report Celebrating the best digital workplaces: 5-year trends from DWG’s awards.
A broad definition of ‘digital workplace’
Campbell’s approach to digital workplace experience is refreshingly expansive. As one judge noted: “They have a very broad definition of digital workplace.” By embracing a holistic view, Campbell’s has woven digital experience into the fabric of daily work, ensuring that every employee touchpoint is measured, optimized and improved.
Intentional, proactive and thoughtful
The journey began in 2023 with the adoption of 1E Tachyon, quickly followed by a strategic transition to Nexthink under the guidance of HCL. This move unlocked new possibilities for data gathering, proactive remediation, user engagement campaigns and sentiment surveys. “The approach is extremely intentional, proactive and thoughtful,” remarked the judges, highlighting Campbell’s focus on anticipating and resolving issues before they impact users.
Turning data into action
At the core of Campbell’s DEM strategy is the ability to translate data into meaningful action. By leveraging DEX scores at both device and enterprise levels, Campbell’s has reimagined the PC hardware lifecycle, combining device age with DEX scores to drive smarter, more cost-effective refresh decisions – yielding annual savings of $300K. “They were attentive to tracking ROI,” observed the judges, underscoring the tangible business impact of Campbell’s approach.
Engagement and best practices
User engagement campaigns, such as an annual benefits pop-up campaign and PC Reboot initiative, have fostered a culture of communication and continuous improvement. Sentiment surveys for PC deployments, praised for their branding and user friendliness, have received high marks from employees. “They follow best practices… across multiple teams,” noted the judges, pointing to Campbell’s collaborative spirit and commitment to excellence.
Collaboration and leadership
Campbell’s success is powered by strong partnerships – internally with HR, Legal and ESG, and externally with provider HCL as well as with DWG members Fidelity and Southern Company. Leadership’s vision and support have empowered the Digital Workplace Support team to innovate and set new standards in DEM, including the development of industry-first service-level agreements (SLAs).
Impact and recognition
The results speak for themselves with year-on-year reductions in IT support contact volumes, improved mean time to resolve (MTTR) and DEX scores that surpass industry benchmarks. Campbell’s leaders have even been invited to share their story at the Nexthink Experience 25 conference, a testament to their influence and thought leadership in the field.
Conclusion
The Campbell’s Company’s DEM journey is a model of what’s possible when data, technology and people come together with purpose. By putting employees at the centre and relentlessly pursuing improvement, Campbell’s has set a new benchmark for digital experience management – one that others in the industry will surely aspire to follow.
Categorised in: → Digital Workplace Group Awards
