Updated: July 25, 2025
Building the Social Media Ecology – Part One
Five years since MIT’s Andrew McAfee coined the term, “Enterprise 2.0,”[1] for enterprise social media, skeptical senior executives are still struggling with how to realize social media’s vaunted benefits – innovation, knowledge-discovery, strengthened ties, and efficient online problem-solving, to name a few. At a presentation last week I asked the 50 participants to name obstacles…
