July 24, 2014
Measuring internal communications: Don’t get drunk on cheap intranet statistics
When measuring internal communications on the intranet, you can’t rely on basic web statistics to demonstrate value. Don’t settle for the number of comments per article and get side-swiped by an underwhelmed executive. “A page view is not an idea understood, a behaviour changed or a user engaged.” I wrote those words in a DWG…
