News

You are here: Home » News & Events » Which cultural values can help and hinder an effective digital workplace programme?
escher

In our last foray into organizational culture and the digital workplace, I brought you tales and findings from down the rabbit hole.

An increased focus on this topic had led me to tackle the question of whether there was a relationship between an organization’s culture and the effectiveness of its digital workplace initiatives. Through reading and conversations, what we initially found was that the topic – although on first consideration seemingly simple – can quickly feel like you’re sitting around the tea table with the Mad Hatter and the March Hare.

Despite being a topic that runs the risk of morphing into a perplexing mass of tunnels and stairwells, we arrived at some solid cornerstones that help lay a good foundation of understanding for this Escher-esque topic (yes, I have swapped analogies from Alice to Escher):

  • Culture, at its core, is comprised of values and practices.
  • The digital workplace can mirror your organization’s culture, or – as part of a wider initiative – help evolve it.
  • The role of culture within any change management initiative will depend on what impact your culture is having on your attempts to achieve your vision; is it helping or hindering?
  • Ultimately, you need to look into the looking glass. What is your organization’s overarching culture, if it has one? If not, what are the different cultures existing side by side? What are the pockets within that? Identify the good and the bad, so that you can plan out the right interventions to either counteract or encourage the values that are either helping or hindering your digital workplace efforts.

Dispatches from the frontline

In response to that first post, we received some anecdotal insights into what a few practitioners thought of the questions of single versus multiple cultures and the types of culture that are largely associated with an effective digital workplace:

  • Values such as, “open”, “free”, “flowing information” and “collaborative” were seen as essential antecedents for a successful programme.
  • One practitioner suggested that their organization has multiple personalities, making shared understanding about values and practices a constant challenge.
  • The way in which digital tools “mirror”, “amplify” and “influence” culture was also touched upon. For example, even when tools such as Yammer aren’t implemented as part of a cultural change initiative, a number of organizations are finding that their take-up is creating subtle shifts in their organizational cultures.

Magnifying the detail

So, where does this leave us? Since the publication of the last post, I’ve been delving back into the academic and industry research, my notes, conversations with colleagues, and multiple spreadsheets of analysis.

culture value facil & blockersThe task: to see if there are specific cultural values and practices that can be isolated as presenting either a help or a hindrance to implementing and sustaining digital ways of working.

The good news: there are.

The “Escher” news: these same values can all too easily morph from being a help to a hindrance, and vice versa, if their presence is either too strong, too weak, or if certain circumstances allow.

In all, we identified 13 cultural values, which can contribute to either facilitating or blocking your efforts to develop and sustain an effective digital workplace. These can exist in varying degrees of strength and can also be combined, resulting in a complex array of potential different overarching cultures.

This isn’t to say that other cultural values not listed here won’t have an impact on your digital workplace programme, nor that if your organization’s culture doesn’t have these values then you may as well pack up and go home now.

Let’s pick out a couple of these in more detail. DWG members can see the extended descriptions for all 13 values in the full report.

Cultural valueDescriptionFacilitator or blocker?The caveat
ControlDegree to which there is an emphasis on stability, order and control.A strong value of control within an organization, team or group can discourage individuals from acting independently, and is often experienced through a high presence of rules and regulations.

In the digital workplace, this can block take-up of initiatives and digital tools that are designed to support open, unmediated and/or independent practices. For example, knowledge sharing and collaborative working often require independent decision-making about what to share and when, or creating content without obtaining sign-off first.
While a strong value of control can block the effectiveness of digital workplace initiatives, some level of control could also help facilitate take-up, through implementing governance, guidance and standards.
Future focusDegree to which individuals engage in future-oriented behaviours.A strong value of having a future focus within an organization, team or group lends itself to investing in the future. It also values delayed gratification, where it is acceptable for the payoff to not be experienced immediately.

In the digital workplace, this can facilitate a long-term approach to changing the way in which the organization operates, recognizing that effective initiatives and programmes can take time to deliver their value. It can also encourage the allocation of budget for the long-term health of the organization
Taken to its extreme, the value of a future focus could result in ignoring the benefit of quick wins for users and the organization. This could then become a blocker to helping users in the here and now, thus harming the long-term effectiveness of initiatives. It could also lead to the trap of long, drawn-out programmes, which are superseded by new needs or technologies by the time they launch.
IndividualismDegree to which individuals’ freedom is impacted by the larger organization. A strong value of individualism within an organization, team or group will be seen where work is organized so that the interests of individuals are taken into consideration by the organization, together with business needs; individuals are able to act based on their own interests.

In the digital workplace, this can facilitate effective initiatives. A strong value of individualism can lead organizations to adopt a user-centred approach, where processes and technologies are designed with individuals’ needs front and centre. Additionally, it can encourage take-up of flexible ways of working and use of ideation platforms and enterprise social networks.
Taken to its extreme, the value of individualism could result in a “me first” attitude among individuals, where they’re less likely to participate in initiatives designed for the greater good that go against their own interests. This could then become a blocker to initiatives designed to encourage the open sharing of ideas and knowledge, particularly if not combined with cultural values such as recognition and loyalty.

See the full table, along with ‘case note’ examples and references, on the member extranet.

Over to you
So, what do you think?

  • Which, if any, of these values surprise you?
  • Do our findings mirror your own experiences?
  • How will they help you in your work? How could you use them?

We’d love to hear from you, so do drop to the comments below to join the discussion.

Escher Image source above: http://uncyclopedia.wikia.com/wiki/File:Escher%27s_Relativity.jpg

About the author

Shimrit Janes, Community Manager and Researcher for the Digital Workplace Group (DWG)Shimrit Janes is the Director of Knowledge at the Digital Workplace Group. Shimrit is responsible for driving the research, knowledge and content agendas for DWG’s new arm dedicated to non-profits and governmental organizations: Digital Nations Group (DNG).

Connect with Shimrit on Twitter: @shimi_j or Google +.

Leave a comment

Are you ready for the digital workplace?
Learn and explore the new digital world of work.
Your information will never be shared with any third party.
Are you ready to connect with DWG?
Learn and explore the new digital world of work.
Your information will never be shared with any third party.