Thanks for visiting the Digital Workplace Group (DWG) website. You'll see this post may refer to the "Intranet Benchmarking Forum (IBF)," the "Digital Workplace Forum (DWF)" or "IBF Live." But that doesn't match our website name!
In a nutshell, we merged IBF and DWF into one service and changed our name to "Digital Workplace Group." The new name represents the broader set of services we've grown to offer, beyond an original focus on just intranets. We also changed the name of our monthly webinar from "IBF Live" to "Digital Workplace Live."
Although we've relabelled things, we're proud of our decade+ history and have left this page intact. Enjoy your time on our site and please contact us with any questions or comments.
At each DWG member meeting we have a stop press section to demonstrate and swap notes on members' current intranet successes and challenges. At last week's DWG member meeting in London one of the subjects which generated much discussion was around the use of the intranet as a communication channel in these current turbulent economic times.
Whilst some member organisations have opened up news stories and senior leader blogs to open comment from intranet users, others are finding managers still nervous to do this.
As we discussed, in the current climate many organisations have some large scale communications to do, and it's not always good news. Open and two-way communications can help, as was demonstrated by one member organisation on the day. So is this a time to open up your one-way communication habit and encourage more feedback, discussion and comment online?
One the key success factors hinges around whether the company culture is ready for it. If you have a culture where employees are encouraged feed into plans, face-to-face Q&A with leaders etc, then they'll feel happier to do the same online. If your communication culture is very one way, just opening up a comments option online probably won't suddenly provide a solution and change things.
Although it might feel risky, most of those DWG members who have embarked on open two-way on-line communications have had very successful results. One example regularly shared outside the IBF group is BT.
So questions to ask yourself – does your intranet support your current
communication culture? Is it ready for the next one? Is it adapting to
changing times and changing communication cultures? Will it be ready
when it's really needed, or if a new leader comes along with a different