Working together: DWG and Estée Lauder Companies
Its skin care, makeup, fragrance and hair care brands sell in 150 countries and territories. With total net sales of almost $16bn in 2023, the New York-based company employs 60,000 people worldwide.
- A tiered, cross-functional governance structure – completely new for ELC – comprising a Content Council, Tool Council and Executive Steering Committee.
- Awareness among ELC communicators of how to create employee-focused content based on strategic principles and strong governance.
- A set of KPIs to measure the success of the transition from ELC’s under-performing legacy platform, revealing encouraging early progress.
- MyELC being named one of the world’s top ten intranets in 2022 by the Nielsen Norman Group.
What the client says
The Estée Lauder Companies has successfully worked with DWG consultants since 2016 on its evolving intranet sites. Originally, ELC had one primary DWG consultant who focused on supporting the company in migrating SharePoint intranet environments. When ELC decided to look at SaaS products, the consultant was instrumental in working with Information Technology (IT) and Global Communications (GC) to develop both RFI and RFP documents.
Following the COVID-19 shutdown in 2020, ELC and DWG pivoted to a new model, focusing on subject matter experts (SME) rather than a single consultant. DWG was fungible in meeting ELC’s needs and the company now has three consultants working in a part-time capacity (rather than a single full-time consultant) in areas including content strategy, governance and UX and IA.
This pivot to flexible, SME consultants led ELC to achieve its goals in the first year of a new SaaS Digital Workplace (MyELC), and the company hopes to continue working with DWG as their product evolves.
Estée Lauder Companies