Digital Workplace Logo

Digital Workplace 24 Blog Posts

You are here: Home » News & Events » Digital Workplace 24 » DW24 Blog Posts » Screenshot: Accenture’s mature knowledge gamification
Digital Workplace Hour 5 - Accenture's gamification of collaboration

During hour five of Digital Workplace 24 Accenture drove us through a live tour of their gamified collaboration and knowledge sharing space. Accenture has a very mature approach to gamification, but generally speaking, gamification within companies is fraught with challenges.

Key issues of gamification

  • Different personalities react to gamification differently: While people in Sales may respond to competition, other employees may not.
  • Extrinsic motivation only goes so far
  • Gaming the system: The question isn’t “will they?” but “how will they?” – People will always try to game the system; the trick is to adapt and minimize known ways to game the system
  • Is gamification manipulative? – Some people feel the entire arena of gamification within a company is psychological manipulation.
  • Don’t call it “gamification” – Executives don’t want to hear about “gamification.” So you’ve got to speak about it in terms of collaboration and business value. 
  • “Gamification: Use it for good, not evil.” – Steve Kaukonen


About the author

Ephraim Freed, Communications Manager for the Digital Workplace Group (DWG)Ephraim Freed is a communicator and self-proclaimed “intranet nerd”.

Ephraim works at Riot Games now, but previously worked at DWG overseeing marketing, facilitating in-person & online member events and hosting our monthly webinar, Digital Workplace Live.

Prior to that, as a writer and professional services consultant for social intranet software company, ThoughtFarmer and managed internal communications and launched a social intranet at Oxfam America.

In his spare time Ephraim raises his two baby girls, goes trail running and plays many sports with great mediocrity.

Leave a comment

You must be logged in to post a comment.


Share DWG24

Post an update to:

Get DWG24 updates

Follow @DWG on Twitter
Follow DWG on LinkedIn


Are you ready for the digital workplace?
Learn and explore the new digital world of work.
Your information will never be shared with any third party.
Are you ready to connect with DWG?
Learn and explore the new digital world of work.
Your information will never be shared with any third party.
I hereby acknowledge that the Digital Workplace 24 Video Library is designated for my professional use alone and may not be shared with any other parties, in whole or in part, without express written permission from the Digital Workplace Group.