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Book a free one-to-one consultation to discuss the current status of your digital workplace. Each consultation is followed up with a bundle of useful resources to help get you started.
Every successful intranet and digital workplace should have high quality content that informs, engages and delivers business value. But creating well-written content that is purposeful, accurate, up-to-date and well written can be challenging, particularly when you are relying on a community of publishers across your organization for whom writing is not part of their day job. At the same time content owners need to consider findability and sustainability must be considered, while also seizing the opportunities around a multi-channel digital environment and multimedia formats such as video.
For DWG, strong content management starts with a well-defined content strategy that is based on a solid understanding of user needs. It also means robust governance processes that help ensure content is both successful and sustainable. Training, support and community management can also be critical to engage your publishing community. For us, content management is about taking a holistic approach with strong foundations that will deliver great content for the long-term.
DWG provides expert advice, peer connections, research and insights to guide and support organizations globally on their journey towards digital workplace success.
DWG's research report ‘Digital workplace content strategy: What practitioners need to know’ examines how to go about developing a content strategy, a critical contributing factor in setting up and managing an effective digital workplace. It explores what we mean by ‘content strategy’ and details why this stage is so important.
Download the free excerpt“The report emphasizes why when preparing a content strategy it is important to understand the content landscape as well as focus on how users experience the content. Along the way it also gives a number of practical ideas and steps on how to develop a strategy.”
All year round, our member community is sharing experiences and insights in a confidential setting. Whatever challenges you face, there’ll be someone in the DWG fold who’s been there and can steer you in the right direction.
Apply for membershipBook a free one-to-one consultation to discuss the current status of your digital workplace. Each consultation is followed up with a bundle of useful resources to help get you started.