Sep 3rd webinar – The blurring line between internal & external social

August 21, 2013 by

IBF Live – intranet and digital workplace insights in a monthly online broadcast

Digital Workplace Live is the unique online show from IBF. Going out live on the first Tuesday of every month it offers live tours and expert insights on intranets, social and collaborative software, mobile apps and the broader digital workplace.

Learn about subscribing to Digital Workplace Live.

September 3rd episode: Texas Instruments & Asda

On Tuesday, September 3rd regular IBF Live hosts Paul Miller and Ephraim Freed welcome to the studio Debbie Young from Asda and Richard Dotson from Texas Instruments for tours of the their respective companies’ online community sites.

You might wonder what Texas Instruments, which designs and makes semi-conductors, and Asda, the large UK grocery and retail chain, have in common… and so did we! But it turns out both companies are doing very interesting work with online social communities for employees and the public.

How to join the show

IBF Live is a paid service for subscribers and DWG members. Non-members can register for a one-time free guest pass to see this episode.

WhatIBF Live: The blurring line between internal & external social
When:September 3rd at 16-17:00 London-BST · 11-12:00 New York-EDT
Guests:Guests can sign up for a one-time free guest pass.
Members:Subscribers & DWG members will receive login details via email.

(IBF Live subscribers and DWG members will have on-demand access to a full recording of the show on the private IBF extranet within 48 hours of the show’s conclusion.)

Asda’s social intranet is open to the public

The Asda Green Room "intranet" site, which is visible to the public

The Asda Green Room is an online portal where Asda staff can get together to find out what’s happening around the company as well as share their own stories, pictures and videos. Just another enterprise social site? Nope. What’s remarkable about this site is that it’s on the internet, out there for the whole world to see… and it has been since 2009.

Debbie Young in Asda Communication Planning will give us a live tour of the site, and tell us how the Green Room not only helps build a culture of trust and openness but also serves as a powerful recruiting tool. The Green Room has been nominated to the Melcrum Strategic Communications Management (SCM) Awards 2013 shortlist.

Asda Stores Limited is the UK’s second-largest supermarket chain. It retails food, clothing, general merchandise, toys and financial services, and employs 175,000 people.

Texas Instruments’ multiple online communities

TI E2E Community screenshotFor more than 80 years, Texas Instruments has used increasingly complex signal-processing technology – with advances ranging from the incremental to the revolutionary – to literally and repeatedly change the world. The Dallas-based semiconductor company operates two social communities, Infolink for employees and contractors, and Engineer-to-Engineer (E2E) for customers (see the E2E site).

Richard Dotson will tell us the story of the company’s more than two decades of intranet experience and how it now uses social technologies to make its employees’ lives easier, which in turn is reflected in the way they treat their customers, each other, their shareholders and communities.

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Ephraim Freed

Ephraim is a communicator, community builder, digital strategist and employee experience leader. He helps innovative, growing organizations provide meaningful experiences of work that enrich employees' lives, grow strong, positive organizational cultures, build community, drive productivity and performance, and bring employer brands to life.

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