The changing role of Internal Communications
DWG’s new research report “The changing role of Internal Communications” examines the way the Internal Communications function needs to change to meet the challenges of the modern workplace. Today organizations are faced with accelerating complexity; a changing employee base; harder to reach employees; and consumer technology driving higher and higher expectations for internal use. At the same time the digital workplace is presenting new opportunities and options for communicators.
In order to thrive within such a highly challenging business environment, the Internal Communications (IC) function of the future must change the way it contributes to business and how it operates. This report explores the evolution of IC, new opportunities and the expanded skill set needed.
The executive summary of this report is available as a free download. Please refer to the DWG Research Terms & Conditions of Usage before downloading.
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About DWG research
The Digital Workplace Group (DWG) carries out research into best practice in intranet and portal deployment. Covering the hottest topics in the intranet world, the studies we undertake are rooted in practical examples from among DWG member organizations as well as leading non-member companies. The results of this in-depth research act as a basis for decision-making, a source of ideas, and the basis for rich interactions between participants at DWG meetings. Generally, members are given exclusive access to our findings, although we do from time to time make a report available to non-members for a fee.