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Digital Communication Channels

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Digital Communication Channels - Executive SummaryDigital Channel Matrix: creating employee-focused internal communications

Internal Communications professionals have more choices than ever when it comes to digital channels, including mobile, activity feeds and user-generated content.

In recent years, advances in consumer technology have driven significant changes in the way employees expect to receive, consume and share information, both at home and at work.

Now most internal communications practitioners are looking at these new ways of communicating – from mobile, to activity feeds, to user-generated content – and figuring out how to bake them into their communication plans to help them achieve their communication and business objectives.

This research paper examines some of the digital channels available as part of the communication toolset and introduces examples of planning tools that will help ensure that channel decisions are made consistently and effectively for business impact.


The executive summary of this report is available as a free download. Please refer to the DWG Research Terms & Conditions of Usage before downloading.

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About DWG research

The Digital Workplace Group (DWG) carries out research into best practice in intranet and portal deployment. Covering the hottest topics in the intranet world, the studies we undertake are rooted in practical examples from among DWG member organisations as well as leading non-member companies. The results of this in-depth research act as a basis for decision-making, a source of ideas, and the basis for rich interactions between participants at DWG meetings. Generally, members are given exclusive access to our findings, although we do from time to time make a report available to non-members for a fee.

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