Digital workplace anthropology

11 October 2021

DWG’s new research briefing paper ‘Digital workplace anthropology: Making sense of how humans work digitally’ examines the approaches digital workplace teams need to take to better understand the complexity of how human beings work digitally, so that practitioners can design more successful and meaningful digital workplaces.

Taking cues from anthropology and ethnography, the report considers how organizations might better examine and make sense of human behaviour as well as the complex interplay of physical and digital workplaces, so that we can design an easier-to-navigate digital ecosystem by enabling features, functionality and spaces that will act as “digital connective tissue”.

The report explores what anthropology is, how to align anthropology to your digital workplace, some of the related research methods, and a checklist for developing an anthropological approach to the digital workplace. Examples from Lego, Fidelity Investments and Prudential Financial are also given.

Please note: the full report is available to download for free.


This report is available as a free download. Please refer to the DWG Research Terms & Conditions of Usage before downloading.

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About DWG research

The Digital Workplace Group (DWG) carries out research into best practice in intranet and portal deployment. Covering the hottest topics in the intranet world, the studies we undertake are rooted in practical examples from among DWG member organizations as well as leading non-member companies. The results of this in-depth research act as a basis for decision-making, a source of ideas, and the basis for rich interactions between participants at DWG meetings. Generally, members are given exclusive access to our findings, although we do from time to time make a report available to non-members.

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