Prediction 2. Liquid experiences emerge as the next frontier for digital workplaces



Static, monolithic platforms belong to the past. The next frontier is 'liquid'. It centres around dynamic, context-aware, human-centred interactions that flow seamlessly across devices, channels and environments. Liquid experiences meet you where you are: on your phone, at your desk, on a walk in the park; physically, digitally and emotionally. They dissolve silos, empower personalization at scale and harness AI thoughtfully. Think of a document that travels with you from laptop to tablet, a notification that knows when to interrupt and when to stay silent. Liquid is about flow: the flow of information, ideas and belonging.


“The measure of intelligence is the ability to change.”

Quote: Albert Einstein


Why: Liquid experiences are all about adaptability and seamless flow across contexts – which aligns with Einstein’s emphasis on flexibility and transformation.

Nancy Goebel

CEO

Nancy Goebel took over as DWG’s CEO at the start of 2023. Since joining DWG in 2007, Nancy has held various roles, most recently as Managing Director, Member Services, with responsibility for global expansion