Prediction 7. Microsoft pushes Copilot's value creation story into warp speed to overcome the pricey Clippy 2.0 moniker
Microsoft is aiming to demonstrate Copilot’s value and capabilities far beyond the initial perceptions by driving tangible enhancements in productivity and innovation in 2025. Shedding its 'Clippy 2.0' image means Microsoft needs to deliver:
- Advanced capabilities: Copilot will likely feature advanced cognitive abilities, predictive intelligence and seamless multi-modal interaction, making it a sophisticated AI assistant with near-human comprehension.
- Value creation: It is anticipated to offer hyper-personalized experiences, optimize workflows, enhance team collaboration, and support continuous learning and upskilling.
- Industry impact and challenges: Copilot's influence is expected across sectors like healthcare, finance and education, while facing challenges such as AI governance, data privacy, and balancing AI and human roles.
“The best way to predict the future is to create it.”
Quote: Alan Curtis Kay, an American computer scientist best known for his pioneering work on object-oriented programming and windowing graphical user interface design
Pro tip: Create a 'Copilot Success Stories' campaign, highlighting real examples of how the tool has improved productivity and creativity across different departments.
Ask yourself: How will we challenge our technology partners as a whole, not just Microsoft, to shift from transactional selling steeped in marketecture to transformational?
Nancy Goebel
CEO
Nancy Goebel took over as DWG’s CEO at the start of 2023. Since joining DWG in 2007, Nancy has held various roles, most recently as Managing Director, Member Services, with responsibility for global expansion