How Nationwide’s intranet went from caterpillar to butterfly

Hosted by


Paul Miller
Paul Miller is Chief Creative Officer and Founder of DWG, and has given many inspirational talks on the digital future of work, for Microsoft, IKEA, Google, Accenture and Harvard Business Review, and written three books. His latest book is Nature of Work – The new Story of Work for a Living Age


Jon Simons is the leader of the Digital Channels team in Internal Comms at Nationwide Building Society.

Listen to the podcast

“Our intranet really does stand up against anyone else’s and that’s been proven through our DWG Benchmark ranking and external endorsement – we attended a DWG Member Meeting and people wanted to know what we’d done so that they could do the same.”

- Jon Simons, Nationwide

Within the space of three years, Nationwide climbed from near the bottom of Digital Workplace Group’s benchmarking tables to almost top. In this episode, Paul Miller talks to Jon Simons, Digital Channels Senior Manager at Nationwide, about how the team achieved such a radical result.

Their journey was likened to the tale of The Very Hungry Caterpillar by Shimrit Janes, Director of Knowledge at DWG, who has documented the story in a series of blog posts and also joins the conversation.

Tune in to hear about Nationwide’s transformation and learn how DWG Benchmarking and Membership helped the organization go from caterpillar, through cocoon, to butterfly.

Show notes, links and resources for this episode:
Blog post series by Shimrit Janes:

  1. From caterpillar to butterfly: How Nationwide made the case for intranet transformation
  2. Inside the cocoon: How Nationwide ran a tightly focused intranet transformation project
  3. And so, a butterfly: How Nationwide set themselves up for a sustainable intranet transformation

Don't journey alone

Why choose DWG?

Learn more about DWG and our history, and the benefits of working with us.

Read More
Your digital journey starts here

Book a free one-to-one consultation to discuss the current status of your digital workplace. Each consultation is followed up with a bundle of useful resources to help get you started.

Book your consultation