Domino’s delivers a culture and communications rockstar

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Nancy Goebel took over as CEO at the start of 2023. Previously, Nancy was DWG's Managing Director, Member Services, with responsibility for global expansion. Nancy has hosted the Digital Workplace Impact podcast since 2021.


Stacie Barrett is the Director of Internal Communication at Domino’s and is responsible for communication platforms and strategy. Through creative storytelling she and her team engage franchisees and corporate employees with the brand via a robust intranet, light-hearted newsletters, compelling video and world-class events.

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“It's a constant cycle. I run the same playbook over and over again because it continues to work. Just add in new tools and technology, and innovate with that. But it's really about knowing our audience, listening, doing great storytelling, measuring the results and repeating it.”

- Stacie Barrett, Director of Internal Communications at Domino’s

In this latest episode of Digital Workplace Impact, you can meet Stacie Barrett, Director of Internal Communications at Domino's, the world’s largest pizza company.

An exceptional digital workplace practitioner, Stacie is responsible for digital and in-person communication to Domino’s franchisees and corporate team members globally. Within minutes, you will see just why OFC named Stacie a ‘Rockstar of Culture and Communication’.

Stacie specializes in integrating messages from all areas of the company into simple, coherent and digestible communications. This ballerina turned corporate performer is a passionate storyteller, and in this captivating conversation she describes her philosophy and practical thinking around internal communications.

Together, Nancy and Stacie discuss what it takes to harness the best of storytelling and technology while filtering out the non-essentials for time-poor and often disparate audiences. A lifelong learner, Stacie’s approach is grounded in purpose, empathy, active listening, humour and impact.

So, for a slice of Stacie’s recipe for success – including pizza sharing – and advice for internal communicators in the hot seat, take a listen today.

Show notes, links and transcript for this episode:

Giving employees the best content for their needs: Six approaches to success
Why content management is the catalyst for a great digital workplace experience – 5 pointers to getting started
Digital workplace and intranet benchmarking
OFC Rockstars of Culture and Communication

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