Digital transformation ‘The Amazon Way’

John Rossman, a thought leader on digital and innovation strategies, and author of the best-selling book The Amazon Way, joins host Nancy Goebel for the latest episode of Digital Workplace Impact.

Known for his deep insights into Amazon's unique leadership principles and tactics, John has translated these into actionable steps to help businesses accelerate their own digital transformations.

In this fascinating conversation, the pair delve into digital transformation the Amazon way. They explore how Amazon's leadership principles, customer obsession and innovative culture have contributed to the company’s huge success.

Looking forwards, Nancy and John also take a look at generative AI as the next big disruptor for digital transformation; at how this could impact the employee experience, the nature of work and the possibilities of creating the best possible AI-infused versions of businesses.

Lessons for leaders, revealing principles and the benefits of being an active sceptic all come under review. So, for an insightful conversation with John Rossman, take a listen and dive into the Amazon way of digital transformation today.

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Nancy Goebel took over as CEO at the start of 2023. Previously, Nancy was DWG's Managing Director, Member Services, with responsibility for global expansion. Nancy has hosted the Digital Workplace Impact podcast since 2021.


John Rossman played a key role in launching the Amazon marketplace business in 2002 and is the author of four books on leadership & business innovation including the best seller The Amazon Way. Today, he is a leading keynote speaker on leadership.

The question people always ask starts with customer needs and requirements – ‘What's going on?’. I try to ask a little edgier question; the question I ask is, ‘What sucks?’. Because, when you ask that, it’s essentially ‘What's the real pain point? What is the real problem?’. Not, what are the low-grade issues going on, or needs or requirements – but what's the real essence of their pain? You get pulled in deeper and you focus on more valuable things.

Author and Founder of Rossman Partners

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