100 people and no offices – the new normal?

Hosted by


Paul Miller
Paul Miller is Chief Creative Officer and Founder of DWG, and has given many inspirational talks on the digital future of work, for Microsoft, IKEA, Google, Accenture and Harvard Business Review, and written three books. His latest book is Nature of Work – The new Story of Work for a Living Age


Nancy Goebel took over as CEO at the start of 2023. Previously, Nancy was DWG's Managing Director, Member Services, with responsibility for global expansion. Nancy has hosted the Digital Workplace Impact podcast since 2021.
Louise is a digital professional with 20 years’ experience delivering results based on user-centric design methods – previously having worked in a UX role on major intranet and web projects for clients including the BBC, ING, IKEA, 3M and UNHCR.

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“I feel very close to my DWG colleagues. In fact, I feel closer to some of my DWG colleagues than the people I used to sit next to in other organizations where I was physically present all of the time.”

- Louise Kennedy, DWG

Digital Workplace Group (DWG) has no offices. There were offices in London and New York until seven years ago – but people didn’t seem to choose to work there very often, so they were closed. Today, there are about 100 people across Europe and North America, who work anywhere and everywhere for the organization. Many find this curious and often ask questions such as “How do you do that?”, “Don’t you miss each other?” and “What’s it really like?”.

In this episode, Paul interviews two of his colleagues, Nancy Goebel and Louise Kennedy, about what it’s like to work for DWG and to work remotely.

Together, they discuss the culture and how it differs from working elsewhere, what the challenges can be in working remotely, and what large corporates can learn from this small organization.

Please note that this interview was recorded in February, before coronavirus was declared a pandemic.

Show notes, links and resources for this episode:
Blog: 20 little lessons for successful remote working – based on (almost) 20 years’ experience at DWG

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