Research Spotlight: Beyond the buzz: Making AI work for corporate communications
About this meeting
In this condensed version of our half-day workshop, we’ll explore the most impactful areas for communications professionals:
- Foundations of AI in communications: Where AI adds value across the messaging workflow, from audience insight to channel delivery.
- Risks and guardrails: Understanding accuracy, ethical and reputational considerations, and why human oversight remains essential.
- The power of prompting: Why specificity and clarity matter, with real examples of how better prompts produce better outcomes.
- AI agents in action: How specialized assistants support consistency, efficiency and personalization in communications teams.
- Case studies: Illustrating practical ways AI can elevate content, engagement and efficiency.
- Interactive exercise: Practice crafting effective prompts and see firsthand how AI can simplify and accelerate content creation.
You’ll leave with practical insights, leading organization examples and new skills to help you confidently introduce AI into your content generation workflow.
Come prepared to answer the question: “What part of this event invite was AI generated?”
Who should attend
- Communications professionals exploring how AI can improve their messaging and content workflows.
- Digital workplace, HR or IT leaders seeking practical insights into AI’s role in messaging and employee engagement.
- Anyone curious about applying AI responsibly in content creation, channel management and organizational communication.
Why you should attend
- Gain the ability to identify specific communication workflows where AI can save time and add measurable value.
- Learn practical prompting techniques and guardrails you can immediately use at work (or personally).
- Walk away with hands-on experience to apply AI confidently in your own communications strategy.
Event Details:
Date: Thursday, November 20, 2025
Time: For one hour from 08:00 PST / 11:00 EST / 16:00 GMT / 17:00 CET
Venue: Online
This event is for members only.
If you’d like to attend events like these, please consider becoming a member! Our members enjoy unlimited access to all events and many more exclusive benefits.
