Spectrum of social software activities DWG
August 18, 2015

Everybody please stop saying “social collaboration”

The phrase “social collaboration” confuses more than it clarifies and, in fact, hides more specific purposes of using enterprise social software. Digital workplace professionals should avoid the term and focus on more targeted business benefits of using social tools. I’m not trying to be rude (it just comes naturally) I know this post might ruffle…

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