Prediction 7. Sustainability finally gets its moment in the sun

The drumbeat around sustainability used to lie at the periphery; now it’s centre stage. The Campbell’s Company has proved that care for the planet and efficiency can be two sides of the same coin. It is optimizing PC lifecycles, cutting energy consumption and slashing costs. Sustainability isn’t an afterthought any more; it’s a core design principle. Efficiency, equity and excellence belong together.
“We do not inherit the earth from our ancestors; we borrow it from our children.”
Quote: Native American proverb
Why: This proverb underscores the responsibility to design workplaces with sustainability at the core, as highlighted in the prediction.
