Scotts Miracle-Gro, winner of NN/g and IIA intranet awards, on next IBF Live
Lisa Smith from Scotts MiracleGro will give a tour of her intranet “The Garden,” which won top honors in the 2012 Nielsen Norman Intranet Design Annual. Amy Schade, co-author of the Design Annual, also joins us to explain why “The Garden” caught her eye, and to share overall trends on teams, technologies and content. Last fall “The Garden” also won the Intranet Innovation Award (IIA) in the “customer-centric intranet” category, and Steve Bynghall, author of the IIA report, joins us to tell us what the IIA awards look for when selecting winners.
When the Scotts Miracle-Gro CEO told employees they needed to be closer to their customers, the intranet team decided to tap into the knowledge of employees on the front-line; and the results are remarkable. They crafted a content strategy focused on the consumer, including customer service call recordings on the homepage, customer vignettes, comments and tags. By sharing what they know about their consumers, and surfacing this knowledge in creative, fun and interesting ways, the team has gained a top position among the world’s best intranets.
The Scotts Miracle-Gro Company is the world’s largest marketer of branded consumer lawn and garden products. They operate primarily in North America, along with businesses in Europe and Asia Pacific, and employ approximately 8,000 associates. The Company was founded in 1868 in Marysville, Ohio.
Pssst… it’s Valentine’s Day!
Finally, if you’ve joined us on IBF Live recently, you’ll know that this is the final week of the intranet love affairs campaign! Over the past few months, we’ve been celebrating the vibrancy and vitality of intranets… and the passion of the people behind them. In December, Mark Morrell, aka the Intranet Pioneer, gave us a sneak preview of his upcoming research paper called: “Intranet Love Affairs.” In January, William Amurgis, Director, Internal Communications at American Electric Power (AEP), told us that he LIKES his intranet, but that he LOVES and RESPECTS the people his intranet serves – the employees.
For this February episode of IBF Live, we’re thrilled to welcome two more passionate intranet professionals to share their intranet love stories. You won’t want to miss the conversation with Christy (Season) Punch, Sr. Intranet Strategist at SCANA Corp.; and Martin Risgaard Rasmussen, Application Consultant at Grundfos Holding A/S.
At IBF, we’re humbled and honored to be part of such a vibrant community of professionals. We hope you join us to share your intranet love story.
See you there!
If you are already an DWG member or an IBF Live subscriber, you can get the login details on the extranet (no need to register in advance). If you miss IBF Live or want to watch it again, you can view this or prior episodes via on-demand playback. Guests can sign up for a one-time free guest pass, but hurry, there’s limited seating. Don’t miss out!
Meet the studio guests
Amy Schade is User Experience Director at Nielsen Norman Group. Amy is a highly skilled user experience consultant, presenter, and researcher with 9 years’ usability experience and 15 years’ Web experience. In addition to the Intranet Design Annual, Amy has authored reports on Intranet Usability, Email Newsletter Usability, Social Network and RSS Postings, Site Map Usability, Intranet Information Architecture, and Flash Accessibility. Her specialties are: usability, user experience, user testing methodologies, qualitative and quantitative studies, heuristic reviews, eyetracking, field studies, paper prototyping, competitive testing, longitudinal studies, international studies, e-commerce usability, email newsletter usability, intranet usability. Follow the Nielsen Norman Group on Twitter and connect with Amy on LinkedIn.
Christy (Season) Punch is Sr. Intranet Strategist at SCANA Corp. She leads the technical strategy for her company’s internal communications and serves as project manager and lead strategist for her company’s intranet (supports almost 7,000 employees and contractors). Christy is responsible for managing and training 40+ content editors, and she oversees the organization and facilitation of Intranet Governance Committee consisting of top level managers across company. In this role, Christy has created and facilitated process for developing 3 year intranet strategy. Connect with Christy on Twitter and LinkedIn.
Lisa Smith is Director, Associate Communications at The Scotts Miracle-Gro Company. In this role, Lisa oversees the development and implementation of the organizational communication strategy, and leads the Internal Communication practice for the $2.5 billion Scotts Miracle-Gro Company. Additionally, she partners with senior leaders to drive strategic messaging deep into the organization, and is accountable for a variety of Human Resources, engagement, cultural change and operational communication projects that build awareness and alignment with the Company’s 8,000 associates. Before joining Scotts Miracle-Gro, Lisa was Director, Employee Communications at Whirlpool Corporation. Connect with Lisa on Twitter and LinkedIn.
Stephen Bynghall is a Freelance Knowledge Management & Online Collaboration Specialist. Steve’s current and recent activities include:
– Client and consulting work
– Co-authoring a book with Paul Miller, CEO and founder of the Digital Workplace Group about “The Digital Workplace.”
– Content Producer for IBF 24 2011, a 24 hour online broadcast aimed at the global community of intranet professionals
– Co-authoring a book with Ross Dawson, futurist and author, about “Getting Value from Crowds” – the definitive guide to using crowdsourcing platforms
– Regular online columnist for Outsource magazine
– Carried out research for the Knowledge Leader’s Panel at the Managing Partners’ Forum (MPF)
Connect with Steve on Twitter and LinkedIn.
Categorised in: DWG24