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Digital Workplace Group (DWG), the leading membership and benchmarking consultancy is delighted to announce a new, unique global partnership with Avanade, the leading digital innovator on the Microsoft ecosystem. The partnership will combine DWG’s deep global insight, measurement and research across the digital workplace with Avanade’s global presence, and track record delivering marketing-leading innovation through its 36,000+ professionals, across 25 countries.

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Through the partnership, Avanade will provide resources and support to enable DWG, who will retain full ownership, control and independence, to expand its operations and access new opportunities across Avanade’s ecosystem.

In return, Avanade will benefit from access to DWG’s expertise around research and independent measurement, which it will use to evolve its workplace solutions and offerings. In addition, DWG and Avanade will also develop shared, go-to-market services, where Avanade will lead on the consulting and technical implementation and DWG will act as an independent advisor using global insight, measurement and research from a broad range of industries.

“Avanade has made a commitment to DWG’s growth that will enable us to resource and develop our market-leading reputation for digital workplace innovation and thought leadership – alongside our core business of membership, benchmarking and consulting. This is a powerful recognition of DWG’s reputation, research and thought leadership – and we look forward to embarking on this new chapter.” said Paul Miller, CEO and founder of DWG.

“The pace of competition continues to accelerate, and our clients are increasingly seeking to leverage workplace experience (WX) as a source of meaningful and durable competitive advantage,” said Florin Rotar, Avanade’s Modern Workplace Global Lead. “With Avanade’s expertise in workplace technology and our ability to redesign end-to-end employee experience so that it has parity with client experience combined with DWG’s benchmarking and consulting expertise – we can better help our clients realize genuine, significant value from their modern workplace investments.”

About DWG
Digital Workplace Group (DWG) is a strategic partner, covering all aspects of the evolving digital workplace industry through membership, benchmarking and consultancy services. DWG provides vendor-neutral, unbiased and high-quality advice and practical support to more than 80 Fortune 1000 and equivalent companies as well as public-sector organizations. We advance client intranets and broader digital workplaces through peer learning, independent evaluations and practitioner expertise. Learn more at

About Avanade
Avanade is the leading provider of innovative digital and cloud services, business solutions and design-led experiences on the Microsoft ecosystem. Our professionals bring bold, fresh thinking combined with technology, business and industry expertise to help make a human impact on our clients, their customers and their employees. We are the power behind the Accenture Microsoft Business Group, helping companies to engage customers, empower employees, optimize operations and transform products, leveraging the Microsoft platform. Avanade has 36,000 professionals in 25 countries, bringing clients our best thinking through a collaborative culture that honors diversity and reflects the communities in which we operate. Majority-owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation. Learn more at

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