Webinar summary: IBM joins us to share its new social analytics application, which combines big data and design to create highly personalized user experiences.
|Date & time:||Tues, April 7th | 11:00 New York-EST · 16:00 London-GMT|
|Access:||Guests can sign up for a one-time free guest pass. Subscribers and DWG members will receive login details via email.|
IBM: Using social analytics to create personalized experiences
Sentiment-based analysis of social media is often thought of as the Holy Grail for businesses: knowing exactly what people are thinking and feeling based on the content of their tweets and updates. It’s a difficult field though and the results of technology and approaches deployed to date have been mixed.
IBM, however, is doing some very exciting things at the intersection between big data and user experience design. Just last year, it announced the launch of its Interactive Experience labs, which help companies develop new personalized, data-driven experiences for their customers.
On this month’s Digital Workplace Live, IBM will be presenting its newly developed application, which is based on psycholinguistic analytics. The algorithm behind the app combines the psychology of language with data mined from social media to infer information about the people behind the activity. The result is the ability to build highly personalized profiles of users, from personality traits to preferred methods of information consumption.
What does this mean for intranets and the digital workplace? This kind of technology could see organizations of the future taking data from their enterprise social networks, social intranets and collaboration platforms, and feeding it into ever more personalized experiences. This in turn could lead to more responsive and attuned businesses.
Joining us to share IBM’s story will be Ramin Mobasseri, Global Leader of Enterprise Social/Mobile Solutions at IBM.
Stowe Boyd: Futurist, Researcher, Edgling
Joining us alongside IBM, we have the gentleman who coined the phrase “social tools” in 1999, and “hashtag” in 2007. Those who read his work, follow him on Twitter and elsewhere, or have seen him speak, will know Stowe Boyd and his work intimately. For those who haven’t, Stowe’s focus is “the future of work, and the tectonic forces pushing business, media, and society into an unclear and accelerating postnormal era”.
Currently working on a book “Deep Culture: A New Way of Work”, Stowe is also Research Director for Work Futures, and until recently was Research Lead at Gigaom Research. He’ll be joining us to speak about these topics and more. For a little taster, you can see his recent post on Medium, looking at Culture Management.
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