1. Why strategic planning and benchmarking are key for 2025

As we approach 2025, organizations face an increasingly dynamic business environment, making it essential to stay agile and forward-thinking. Strategic planning and benchmarking are two powerful tools that help organizations navigate uncertainty, align their efforts and remain competitive.

Benchmarking provides valuable insights into industry standards and best practice, revealing opportunities for improvement and growth. DWG has been carrying out benchmarks of intranets and digital workplaces with large organizations for more than 20 years. Strategic planning ensures that goals are clearly defined, resources are optimized and the path forward is aligned with long-term objectives. Together, these practices offer a roadmap for success, positioning organizations to not only survive but thrive in the coming year.

Back in 2019, Paul Miller, DWG Chairman and Founder, set out the Decade of Courage Manifesto. In it, he outlined the decisions companies must make to thrive in the current digital landscape. The manifesto sought to answer the big questions and provide a roadmap for digital workplaces.

The principles set out in that manifesto still apply today. As we approach 2025, organizations face a complex and rapidly evolving digital workplace landscape. The post-pandemic era has ushered in new challenges, but also new opportunities. Amid the complexity, noise and uncertainty, it still takes real courage to set a bold and ambitious agenda – for 2025, and beyond.

The digital workplace may currently resemble the Leaning Tower of Pisa (standing but not quite aligned) but with strategic planning and benchmarking, organizations can transform their digital workplace into a sturdy, future-proof structure.

Strategic planning for 2025 should be approached with a focus on proactive design and continuous improvement. As Paul Miller aptly puts it, "Design your future or it will design you".

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