How – and why – to launch a corporate podcast

Hosted by

Featuring

Paul Miller
Paul Miller is Chairman and Founder of DWG. Also a writer and speaker on the digital future of work, he has given inspirational talks for Microsoft, IKEA, Google, Accenture and the IMF. His most recent book is Nature of Work – The new Story of Work for a Living Age

Featuring

Mark Parkinson has been helping organizations take advantage of online channels and tools for more than 15 years. He has delivered and managed transactional websites, intranets, extranets and information management systems for a number of private and public sector organizations, including: Nationwide, Arla Foods UK, Milk Link, Portman Travel & EDS

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“She found it easier to find a quiet space at home or in the office where she could record in her own time rather than feeling obliged to come in and do a full studio production for a video. She was able to be genuine and share that message with her wider team.”

– Mark Parkinson, Nationwide Building Society

A podcast about podcasts! Paul Miller finds out how Nationwide Building Society launched its corporate podcast as an internal communications channel. Starting with a six-month pilot, the objective was to uncover and amplify some of the usually quiet employee voices.

Hear from Mark Parkinson, Digital Production Partner, about how they got started; which types of content were a success and which (surprisingly) weren’t; how they measure more than just listens; and how podcasts compare to their other communications channels.

Tune in, be inspired and find out what the future holds for podcasts within the Society.

Show notes, links and resources for this episode:
UStudio
Adobe Audition

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