The personalized intranet

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The personalized intranet: Using personalization and customization to optimize user experience

front cover of The personalized intranetDWG’s new research “The personalized intranet: Using personalization and customization to optimize user experience” takes a deep dive into using personalization and customization to deliver a more relevant and engaging intranet experience for every individual employee. This is an integral part of the value proposition for intranets and is critically important both for complex organizations and in delivering effective, targeted communications. However, many companies struggle to deliver this effectively.

This report covers the benefits of personalization and customization, as well as associated success factors, such as audience segmentation, content strategy, using managed metadata, and more. With reference to many real examples of good practice, there is also a detailed case study of a best practice implementation from The Swedish Parliament.


The executive summary of this report is available as a free download. Please refer to the DWG Research Terms & Conditions of Usage before downloading.

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About DWG research

The Digital Workplace Group (DWG) carries out research into best practice in intranet and portal deployment. Covering the hottest topics in the intranet world, the studies we undertake are rooted in practical examples from among DWG member organizations as well as leading non-member companies. The results of this in-depth research act as a basis for decision-making, a source of ideas, and the basis for rich interactions between participants at DWG meetings. Generally, members are given exclusive access to our findings, although we do from time to time make a report available to non-members for a fee.

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