Internet sites are getting simpler.
Digital workplaces are getting more complex.
Gone are the days when corporate communications wrote or filtered all internal news and intra-company information.
First collaboration tools, and now the rapid rise of social software have dramatically changed the content authoring and information dissemination paradigm behind the firewall.
It is essential to develop a intranet content strategy that addresses and governs ALL types of content. Without a clearly-defined strategy, content proliferates beyond control, overwhelms the reader and creates a fragmented, unsatisfactory user experience.
The key considerations include:
The content strategy follows from the intranet strategy
One DWG member defined its strategic goals for the intranet quite succinctly as “communicate, do, share, learn”. These principles were used to craft its guidelines for authoring and governing content, guide platform selection, and determine its approaches to governance and archiving.
Recent resources on content strategy & management
Good personalization, like good design, should be so well-embedded that you don’t notice it.
Our personal digital lives wrap around us in a cocoon of personalized and customized content and services. It may not always seem immediately obvious, but our ...
One thing that hasn’t changed at all in the intranet industry (while a whole lot of things have!) is that people always love to see screenshares of other organizations’ intranets. Nothing beats that insider insight into what successful organizations are ...
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