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Metrics & measurement

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Measure twice, cut once…

The carpenter’s adage about careful measurement being a critical precursor to thoughtful action holds true when building virtual worlds.

Of course, even before measuring, you have to know WHAT to measure and HOW to apply those measurements to plan an effective, engaging digital workplace, so let’s make sure we are speaking the same language…

  • Intranet measurement: the process of quantifying any aspect of intranet usage and performance.
  • Intranet metrics: the various types of measurement, whether direct or derived, that quantify intranet usage and performance.
  • Intranet KPI (Key Performance Indicator): an intranet metric aligned to organisational goals, chosen and agreed with management to report on progress.
  • Web analytics platform or intranet analytics platform: the software tool used for intranet measurement and for storing data on various intranet metrics.
  • Analysis or analytics: the process of turning measurements into actionable insight.

Collectively, these concepts comprise an ecosystem of invaluable information which can be used to improve your existing intranet, prove ROI or develop businesses cases for new investments, and devise an data-driven strategies for moving toward an effective digital workplace.

Recent resources on metrics and measurement

  • My 10 digital workplace predictions for 2020

    My 10 digital workplace predictions for 2020

    I’ll start with a story that for me reveals how profound the changes currently encircling the world of work (both digital and physical) are. In September 2019, I gave an address at the Washington, DC headquarters of DWG member and client, ...

  • The eight phases of content migration

    Have you been tasked with dealing with the content on an intranet that is tired, full of outdated pages and documents, and no longer fit for purpose? Has a new platform been procured, which is clean, fresh and full of the ...

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Measuring Communications

Measuring Internal Communications - executive summary coverMetrics to measure internal communications

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Members-only resources

DWG members enjoy exclusive access to:

  • Measuring Internal Communications (report)
  • Measuring Intranets: A guide to intranet metrics and measurement (report)
  • Knowledge Exchange on intranet metrics (video)
  • Shell’s formula for measuring engagement (slidedeck)
  • Implementing effective metrics at Maersk (special interest group)
  • Metrics for internal communications & news (knowledge exchange)
  • Demonstrating intranet success using metrics (article)
  • How can the effectiveness of intranets be measured? (article)
  • Demonstrating intranet value in tough times (article)

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