Metrics & measurement

Measure twice, cut once…

The carpenter’s adage about careful measurement being a critical precursor to thoughtful action holds true when building virtual worlds.

Of course, even before measuring, you have to know WHAT to measure and HOW to apply those measurements to plan an effective, engaging digital workplace, so let’s make sure we are speaking the same language…

“ You can only manage what you can measure^” – Peter Drucker

Intranet measurement: the process of quantifying any aspect of intranet usage and performance.
Intranet metrics: the various types of measurement, whether direct or derived, that quantify intranet usage and performance.
Intranet KPI (Key Performance Indicator): an intranet metric aligned to organisational goals, chosen and agreed with management to report on progress.

Web analytics platform or intranet analytics platform: the software tool used for intranet measurement and for storing data on various intranet metrics.
Analysis or analytics: the process of turning measurements into actionable insight.

Collectively, these concepts comprise an ecosystem of invaluable information which can be used to improve your existing intranet, prove ROI or develop businesses cases for new investments, and devise an data-driven strategies for moving toward an effective digital workplace.

Recent resources on metrics and measurement

Digital Workplace Impact Podcast – Episode 12 – How to measure a digital workplace

This latest episode in our series of Digital Workplace Impact podcasts asks how do you go about measuring the impact of a digital workplace on overall business objectives. Paul Miller is joined by two pioneers (and fellow colleagues), Andrew Marr ...
Measuring the digital workplace

Several months back, DWG challenged me to extend our member research on metrics – including a look at additional measurements to gauge the wider digital workplace programme in areas such as email, unified communications and social network analysis. The resulting ...