Internet sites are getting simpler.
Digital workplaces are getting more complex.
Gone are the days when corporate communications wrote or filtered all internal news and intra-company information.
First collaboration tools, and now the rapid rise of social software have dramatically changed the content authoring and information dissemination paradigm behind the firewall.
It is essential to develop a intranet content strategy that addresses and governs ALL types of content. Without a clearly-defined strategy, content proliferates beyond control, overwhelms the reader and creates a fragmented, unsatisfactory user experience.
The key considerations include:
- Alignment – of intranet content with business strategy
- Management – of decentralized publishers
- Quality– how to keep information current and useful (hint, think spring-cleaning).
- Social– appropriate governance for user-generated content
The content strategy follows from the intranet strategy
One DWG member defined its strategic goals for the intranet quite succinctly as “communicate, do, share, learn”. These principles were used to craft its guidelines for authoring and governing content, guide platform selection, and determine its approaches to governance and archiving.
Recent resources on content strategy & management
How can organizations make the most of the Office 365 suite?
In new research from DWG, experienced practitioner Luke Mepham (Service Owner for Collaboration and Messaging at Aviva) considers the opportunities and challenges for organizations of using the extended suite of products offered by Office 365. Here he reflects on his ...
The Office 365 Boxset – latest DWG research on making the most of the suite
Office 365 is Microsoft’s fastest growing commercial product ever. It is positioned to respond to key trends in the digital workplace: remote work from anywhere, bring your own device (BYOD), shrinking IT budgets, cloud collaboration, and the “do more with ...
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Check out DWG resources on governance, social and platforms.
