Internet sites are getting simpler.
Digital workplaces are getting more complex.
Gone are the days when corporate communications wrote or filtered all internal news and intra-company information.
First collaboration tools, and now the rapid rise of social software have dramatically changed the content authoring and information dissemination paradigm behind the firewall.
It is essential to develop a intranet content strategy that addresses and governs ALL types of content. Without a clearly-defined strategy, content proliferates beyond control, overwhelms the reader and creates a fragmented, unsatisfactory user experience.
The key considerations include:
- Alignment – of intranet content with business strategy
- Management – of decentralized publishers
- Quality– how to keep information current and useful (hint, think spring-cleaning).
- Social– appropriate governance for user-generated content
The content strategy follows from the intranet strategy
One DWG member defined its strategic goals for the intranet quite succinctly as “communicate, do, share, learn”. These principles were used to craft its guidelines for authoring and governing content, guide platform selection, and determine its approaches to governance and archiving.
Recent resources on content strategy & management
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Check out DWG resources on governance, social and platforms.
