Internet sites are getting simpler.
Digital workplaces are getting more complex.
Gone are the days when corporate communications wrote or filtered all internal news and intra-company information.
First collaboration tools, and now the rapid rise of social software have dramatically changed the content authoring and information dissemination paradigm behind the firewall.
It is essential to develop a intranet content strategy that addresses and governs ALL types of content. Without a clearly-defined strategy, content proliferates beyond control, overwhelms the reader and creates a fragmented, unsatisfactory user experience.
The key considerations include:
- Alignment – of intranet content with business strategy
- Management – of decentralized publishers
- Quality– how to keep information current and useful (hint, think spring-cleaning).
- Social– appropriate governance for user-generated content
The content strategy follows from the intranet strategy
One DWG member defined its strategic goals for the intranet quite succinctly as “communicate, do, share, learn”. These principles were used to craft its guidelines for authoring and governing content, guide platform selection, and determine its approaches to governance and archiving.
Recent resources on content strategy & management
7 ways DWG research will help fast track member digital workplaces in 2017
Digital Workplace Group is delighted to announce the topics for its upcoming member research programme for 2017. For more than 10 years DWG’s expert research programme has been trusted by DWG members to deliver focused insights across both intranet and digital ...
Six success factors for a personalized intranet
Good personalization, like good design, should be so well-embedded that you don’t notice it. Our personal digital lives wrap around us in a cocoon of personalized and customized content and services. It may not always seem immediately obvious, but our ...
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Check out DWG resources on governance, social and platforms.
