Internet sites are getting simpler.
Digital workplaces are getting more complex.
Gone are the days when corporate communications wrote or filtered all internal news and intra-company information.
First collaboration tools, and now the rapid rise of social software have dramatically changed the content authoring and information dissemination paradigm behind the firewall.
It is essential to develop a intranet content strategy that addresses and governs ALL types of content. Without a clearly-defined strategy, content proliferates beyond control, overwhelms the reader and creates a fragmented, unsatisfactory user experience.
The key considerations include:
- Alignment – of intranet content with business strategy
- Management – of decentralized publishers
- Quality– how to keep information current and useful (hint, think spring-cleaning).
- Social– appropriate governance for user-generated content
The content strategy follows from the intranet strategy
One DWG member defined its strategic goals for the intranet quite succinctly as “communicate, do, share, learn”. These principles were used to craft its guidelines for authoring and governing content, guide platform selection, and determine its approaches to governance and archiving.
Recent resources on content strategy & management
The eight phases of content migration
Have you been tasked with dealing with the content on an intranet that is tired, full of outdated pages and documents, and no longer fit for purpose? Has a new platform been procured, which is clean, fresh and full of the ...
Marc Bramoullé, Ubisoft: Digital Workplace Leader of the Year
In this episode, Paul Miller talks to Marc Bramoullé, Director of Knowledge Management Services at Ubisoft, who won the Digital Workplace Leader of the Year Award 2019. Tune in to hear from Marc as he talks about knowledge management, machine ...
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Check out DWG resources on governance, social and platforms.
