How LEGO approaches workplace experience

Hosted by


Paul Miller
Paul Miller is Chief Creative Officer and Founder of DWG, and has given many inspirational talks on the digital future of work, for Microsoft, IKEA, Google, Accenture and Harvard Business Review, and written three books. His latest book is Nature of Work – The new Story of Work for a Living Age


Jesper heads up “LEGO Workplace Experience”, where his aim is to create workplace experiences that enable LEGO employees to be and do their best at work, attract and retain world-class talents, and bring them closer to the LEGO values.

Listen to the podcast

“The LEGO workplace experience should wow and inspire, it should be fun and playful, it should adapt to our diverse needs and should provide what we call a caring home-like feel.”

- Jesper Ambrosius, LEGO

LEGO wants the values that the brand is built upon to be channelled through workplace experiences to its employees, and uses its globally recognized creativity and playfulness to achieve that.

But it’s not just about having fun. Jesper Ambrosius, Head of LEGO Workplace Experience, and the team have adopted some seriously inspiring and thorough approaches to create what they have to date, and are now looking ahead at how their workplaces need to evolve to support the needs of post-pandemic working.

Jesper offers us an exciting glimpse into what it’s like to work at LEGO and how they’ve got to where they are, from the “brave zone” and learning through play, to anthropology and data analytics.

Show notes, links and resources for this episode: 
Podcast transcription
Hear more from Jesper and see a live tour of LEGO’s digital workplace on DWG24 – 24 hours of the world’s best digital workplaces.

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