“Companies can successfully implement a new tool from a technological point of view, but a lot of people then use the tool in the old mindset, which is somewhat conflicting.”
– Geert Nijs
Geert Nijs has almost finished writing his book “A travel guide for your social collaboration road trip”, which is an ingenious alternative to the traditional user guide or training manual. Just as you would read up before visiting a new city, this book is designed to help users discover the tool – allowing them to visit the bits that interest them and skip the bits that don’t.
Recorded in person at a DWG Member Meeting in Amsterdam, Paul talks to Geert and Syngenta’s Nicki Allitt about this new approach and the power of storytelling in behavioural and organizational change.
The trio discuss bringing stories to life; digital conversations; how actions speak louder than words; and why more organizations aren’t telling their stories.