Tales of a connected CEO in times of lockdown

“It’s not about shameless self-promotion or promotion of your organization. It’s about being connected.”

– Sarah Walker-Smith, Shakespeare Martineau

The Social Age has seen the adoption of social media by the masses, however the benefits to CEOs have gone unnoticed by many a leader. And during a time when digital media is the only channel for remaining connected to your workforce and customers, being socially savvy is a must.

The Social CEO, written by Damian Corbet, sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilizing social media in order to make them stronger leaders. Damian joins Paul Miller, along with Sarah Walker-Smith, CEO of Shakespeare Martineau to discuss the importance of staying connected, why society needs something different from its leaders and how being a connected CEO has helped Sarah move the organization through the COVID-19 crisis.

Please note that this podcast was recorded on April 20, 2020.

Show notes, links and resources for this episode:

Decade of Courage Manifesto

The Social CEO: How Social Media Can Make You A Stronger Leader, by Damian Corbet

DWG Work Miles Movement

2020 Edelmen Trust Barometer

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future, by John Gerzema and Michael D’Antonio

Featuring

Damian Corbet, Founder, The Social C-Suite

Damian Corbet is a social media strategist, consultant and writer. He founded The Social C-Suite to help senior leaders get the most from social media and thrive in the Social Age. Damian regularly speaks at conferences and leadership events on the subject of social leadership and has also co-organized and presented at workshops for C-level leaders.

Damian interviews many CEOs for his blog, and his book The Social CEO was published by Bloomsbury in August 2019.

Sarah Walker-Smith, CEO, Shakespeare Martineau

Sarah Walker-Smith is the first female, non-lawyer CEO in the legal top 50. A trained accountant having worked for PwC and Deloitte, Sarah puts people at the core of everything she does as well as the marketing and branding experience gained at Boots plc. She looks to challenge the norm in the legal sector and wider business world, and is passionate about levelling the playing field, encouraging everyone to bring their authentic selves to work.

A self-professed “geek”, Sarah loves learning and is currently exploring the relationship between leadership, purpose and trust. She strongly believes that “good business” is both purposeful and profitable, often with one leading to the other.

Sarah is a governor at Nottingham Trent University, a member of the Society of Leadership Fellows at St George’s House and on the board of the West Midlands CBI Council. Recognizing the importance of life beyond work, she enjoys writing, directing and performing in musical theatre productions.

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