“It’s not about shameless self-promotion or promotion of your organization. It’s about being connected.”
– Sarah Walker-Smith, Shakespeare Martineau
The Social Age has seen the adoption of social media by the masses, however the benefits to CEOs have gone unnoticed by many a leader. And during a time when digital media is the only channel for remaining connected to your workforce and customers, being socially savvy is a must.
The Social CEO, written by Damian Corbet, sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilizing social media in order to make them stronger leaders. Damian joins Paul Miller, along with Sarah Walker-Smith, CEO of Shakespeare Martineau to discuss the importance of staying connected, why society needs something different from its leaders and how being a connected CEO has helped Sarah move the organization through the COVID-19 crisis.
Please note that this podcast was recorded on April 20, 2020.
Show notes, links and resources for this episode:
The Social CEO: How Social Media Can Make You A Stronger Leader, by Damian Corbet
The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future, by John Gerzema and Michael D’Antonio