Digital workplace content strategy: What practitioners need to know
The report emphasises why when preparing a content strategy it is important to understand the content landscape as well as focus on how users experience the content. Along the way it also gives a number of practical ideas and steps on how to develop a strategy.
This exclusive member research report ‘Digital workplace content strategy: What practitioners need to know’ examines how to go about developing a content strategy, a critical contributing factor in setting up and managing an effective digital workplace. It explores what we mean by ‘content strategy’ and details why this stage is so important.
This report also details the different ‘people components’ and ‘functional components’ which should be covered. Finally there are two detailed case studies from DWG members ACCA and Wells Fargo which bring these approaches and ideas to life.
The executive summary of this report is available as a free download. Please refer to the DWG Research Terms & Conditions of Usage before downloading.
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About DWG research
The Digital Workplace Group (DWG) carries out research into best practice in intranet and portal deployment. Covering the hottest topics in the intranet world, the studies we undertake are rooted in practical examples from among DWG member organizations as well as leading non-member companies. The results of this in-depth research act as a basis for decision-making, a source of ideas, and the basis for rich interactions between participants at DWG meetings. Generally, members are given exclusive access to our findings, although we do from time to time make a report available to non-members for a fee.