Johnson & Johnson support some great charities by providing surgical instruments for life saving surgery for children who are born with a cleft lip or palate. Much of this great work takes place across the Asia Pacific region, and employees are often given the chance to witness the work first hand by attending surgical ‘missions’ in countries such as China, India, Thailand and Nepal. J&J wanted to use this charitable partnership to inspire and engage employees to support these charities. Through the Making Smiles intranet, employees can blog and post photos about Missions they have been on, which their colleagues can like and comment on. As other employees are inspired and moved by the stories their colleagues share on the blog, they can update their colleagues on fundraising efforts via a microblog, create and invite colleagues to fundraising events and volunteer to attend future missions themselves. A bespoke mobile site allows employees to monitor, like and comment on the latest news with the campaign and immediately upload photos to the site straight from the event or Mission they are attending. Since launching earlier this year, employees are registering all the time and particularly enjoying the photos section, with almost three photos uploaded per registered user.